Launch of Lynx
Lynx is a luxury saloon car that in five to ten years time will compete with top-end models of Audi and Mercedes. Until that time, goals have to be more modest. Hopefully, it will be able to get a one percent market share of luxury cars in the USD 100.000-200.000 range within the first year.
The car will be launched at the 14th Shanghai 2010 International Automobile Industry Exhibition.
The launch will be accompanied by a large advertising campaign, for which we have been allocated a generous budget. At this point, two options for a commercial are being considered:
- a commercial that is a compilation of scenes in several major world cities. Keywords: modern life, glamour, status, wealth.
- a commercial that consists of scenes in the the mountains. Shots of the Lynx (the car) on mountainous roads are interspiced with shots of a Lynx (the animal). Keywords: acceleration, speed, wilderness, freedom.
We are at the moment negotiating with several celebrities, including ... (自己选一些明星). However, contracting them is not easy. They are either too busy or their demands even exceed our large budget.
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