灵囧境
范文一：复仇者联盟剧情人物简介
复仇者联盟人物及剧情介绍
一、剧情介绍
一股突如其来的强大邪恶势力对地球造成致命威胁，没有任何一个超级英雄能够单独抵挡。长期致力于保护全球安危的神盾局（SHIELD ）感到措手不及，其指挥官“独眼侠”尼克-法瑞（塞缪尔·杰克逊 Samuel L. Jackson 饰）意识到他必须创建一个“史上最强”的联盟组织，云集各方超级英雄一起发威，才能拯救世界于水深火热，抵御黑暗势力的侵袭。于是由六大超级英雄——“钢铁侠”（小罗伯特·唐尼 Robert Downey Jr. 饰）、“雷神” （克里斯·海姆斯沃斯 Chris Hemsworth 饰）、“美国队长”（克里斯·埃文斯 Chris Evans 饰）、“绿巨人” （马克·鲁弗洛 Mark Ruffalo 饰）、“黑寡妇”（斯嘉丽·约翰逊 Scarlett Johansson 饰）和“鹰眼”（杰瑞米·雷纳 Jeremy Renner 饰）组成的 “复仇者联盟”应运而生。他们各显神通，团结一心，终于战胜了邪恶势力，保证了地球的安全。
二、 人物介绍
角色：史蒂芬·罗杰斯/美国队长（Steve Rogers/Captain America ）
简介：二战时期瘦弱的他参加了“超级士兵计划”，他成为了第一个，也是唯一一个成功者后，成为了“美国队长”，参与二战。但因一次意外而被冰封，约七十年后才解封。其后他加入了复仇者。因接受不了眼前的事实，所以变得非常孤独。本片的第一男主角。
小罗伯特·唐尼
角色：托尼·史塔克/钢铁侠（Tony Stark/Iron Man）
简介：狂妄自大的天才发明家兼亿万富豪，因一次到阿富汗时遭暴徒掳走，托尼的心脏受重创，仅靠特殊装置活命。 在被绑架其间暴徒逼迫托尼制造其公司生产的“杰里科导弹”，其中还认识了另一位被绑的科学家：银森。托尼为了脱身竟利用简陋的材料作出了一件战斗盔甲，在造好盔甲后银森为了给托尼争取时间而不幸牺牲，这也改变了托尼，他靠着盔甲的强悍战力杀死恐怖分子逃了出来，而后托尼通过多次试验改进了盔甲，并成为超级英雄钢铁侠，其后他加入复仇者并成为队长。与雷神不和。本片的第二男主角。
克里斯·海姆斯沃斯
角色：托尔 / 雷神（Thor ）
简介：北欧神话中奥丁的长子，因自负而被奥丁贬下凡间学习慈悲，其后发现弟弟洛基的阴谋后回到神域阻止他，事成后加入复仇者。因不想和组员伤害弟弟洛基，所以常常与组员有意见分歧的事发生，而最多的是钢铁侠。本片的第三男主角。 马克·鲁弗洛
角色：布鲁斯·班纳/绿巨人（Bruce Banner/Hulk）
简介：科学家兼伽马射线研究员，因一次实验被辐射（γ射线）所伤，而后在其发怒或恐惧时就会变为身材高大力大无穷的绿巨人（浩克）。之后一直活在阴霾之下，躲避政府追捕之余不忘寻找解药。其后他加入复仇者。本片的第四男主角。
斯嘉丽·约翰逊
角色：娜塔莎·罗曼诺夫/黑寡妇（Natasha Romanoff/Black Widow ）
简介：秘密组织“S.H.I.E.L.D.”先前安排在史塔克工业作卧底的秘密探员，来监察史塔克的一举一动。身手矫捷，复仇者一员。曾与鹰眼是恋人的关系。本片的女主角。 杰瑞米·雷纳
角色：克林顿巴顿/鹰眼（Clint Barton/Hawkeye）
简介：他原是个在马戏团长大的孤儿，在电视上受到钢铁侠启发之下打扮成超级英雄，加入复仇者。擅使弓箭，百发百中，曾与黑寡妇是恋人的关系。（虽然黑寡妇不承认）
汤姆·希德勒斯顿
角色：洛基（Loki ）
简介：北欧神王奥丁收养的儿子，实力强悍，不仅渴望权力，其征服的野心也相当强烈。在雷神片尾隐藏片段中，可看到他控制了艾瑞克博士，骗走了宇宙立方。在获得宇宙立方的力量后后卷土重来，意图奴役所有人类。
塞缪尔·杰克逊
角色：尼克·福瑞（Nick Fury）
简介：秘密组织“S.H.I.E.L.D.”（神盾局）局长，是独眼。在私下全力支持托尼的“复仇者”计划。
An unexpected powerful forces of evil a deadly threat to the Earth, not a super hero can resist alone.Long-term commitment to the protection of the global safety of the Aegis Board (the SHIELD) by surprise, its commander Nick Fury Nick - the Franco-Swiss (Samuel Jackson, Samuel L. Jackson, ornaments), realized that he must create a "history of the strongest"alliance of
organizations, gathered in parties superhero gotta play together, in order to save the world is in dire straits, to resist the invasion of dark forces. So by six superheroes - "Iron Man" (a small Robert Downey Robert Downey Jr. ornaments), "Thor" (Chris Heim Cosworth Chris Hemsworth
ornaments), "Captain America" (Chris Evans, Chris Evans, ornaments), "Hulk" (mark Lu Fuluo ornaments, Mark Ruffalo), "Black widow" (Scarlett Johnson Scarlett Johansson ornaments) and "Eagle Eye" (Jeremy Reyna, Jeremy the Renner ornaments) Avenger Union came into being.They have done their best to unite as one, and finally defeated the forces of evil, to ensure the safety of the Earth.
Role: Steve Rogers / Captain America (Steve Rogers, / Captain America)
Description: thin during World War II, he participated in the "super-soldier program," he became the first, and only after a winner has become the "Captain America" to participate in World War II. However, an accident was ice, about seventy years after the re-opened. He later joined the Avengers. Not immediate facts, it becomes very lonely. The first actor of the film.
Little Robert Downey Jr.
Role: Tony Stark / Iron Man (Tony Stark, / Iron Man)
Description: arrogant genius inventor and billionaire, because the trip to Afghanistan, kidnapped by thugs, Tony's heart sustained serious injuries and a special device alone survive. Was kidnapped during which the mob forced Tony to make his company production of "Jericho missile, which also met another one tied to the scientists: Bank of Tucson. Tony actually use in order to get out of
humble materials to make a battle armor made good armor silver Sen in order to gain time for Tony
and unfortunate death, it also changed the Tony, he is relying on powerful armor combat power to kill terrorists escape out, while Hou Tuoni through several experiments to improve the armor and become the superhero Iron Man, and subsequently he joined the Avengers and become a captain. And Raytheon. The second male lead of the film.
Chris Heim Cosworth
Role: Thor / Thor (Thor)
Description: Nordic mythology, Odin's eldest son, because of the ego to be Odin banished under the mortal world to learn compassion, was later found after the conspiracy of his brother Loki back to the domain of God to join the Avengers to stop him, things are. Due to not want to and his team hurt his brother Rocky, so I often do have differences of opinion and crew, is Iron Man. The third actor of the film.
Mark ? Lufu Luo,
Role: Bruce Banner / Hulk (Bruce of Banner / the Hulk)
Description: Scientist and gamma-ray researcher, an experiment radiation (gamma rays) injury, then their anger or fear will become tall and mighty Hulk (Hulk). After have been living under the clouds to escape the government hunt I did not forget to find the antidote. Later, he joined the Avengers. The film actor.
Scarlett Johnson
Role: Natasha Romanov / Black Widow (Natasha the Romanoff / Black Widow)
Description: secret organization "SHIELD" previous arrangements in Stark Industrial's secret
undercover officers to monitor the movements of Stark. Agile skill, and an Avenger. With the Eagle Eye is the relationship between the lovers. The film's heroine.
Jeremy ? Reina
Role: Clinton Barton / Hawkeye (, Clint Barton, / Hawkeye,)
Description: He was an orphan who grew up in the circus, on television, be dressed as a superhero Iron Man inspired to join the Avengers. Good at to make bows and arrows, crack shot, and the black widow is the relationship between the lovers. (Though the black widow does not recognize) Tom ? 希德勒斯顿,
Role: Loki (Loki)
Description: adopted son of Odin Nordic God-king, the strength of powerful, not only hunger for power, the ambition to conquer is also quite strong. Raytheon credits hidden fragments, we can see that his control, Dr. Eric, cheated the universe cube. Universe cubic force after a comeback, the intent to enslave all of humanity.
Samuel Jackson
Role: Nick Ferrer, Nick Fury.
Description: secret organization the SHIELD "(Aegis Board) The Secretary, one-eyed. In private, the full support of Tony's "Avenger".
撤消修改
范文二：复仇者联盟英文语录
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复仇者联盟英文语录
I think they need a time-out.
Director Fury? I think it’s time
You have made me very desperate.
And don’t play well with others.
We’re not a team. We’re a time bomb.
Doctor, we need you to come in.
This is nothing we’ve ever trained for.
I thought I didn’t qualify. 英文台词Apparently I am, what is it, volatile, self-obsessed?
You’re here with a mission, sir? Trying to get
me back in the world.
It’s called the Avengers Initiative.
What are you asking me to do?
How desperate are you? And you call on such lost
creatures to defend you.
And we are hopelessly outgunned.
No…
I’ll persuade you.
War has started.
Trying to save it.
Guys, I’m bringing the party to you.
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范文三：复仇者联盟英文台词
复仇者联盟英文台词
War has started.
And we are hopelessly outgunned.
Director Fury? I think it's time
You're here with a mission, sir? Trying to get me back in the world.
Trying to save it.
Doctor, we need you to come in.
What if I say no?
I'll persuade you.
What are you asking me to do?
It's called the Avengers Initiative.
I thought I didn't qualify. Apparently I am, what is it, volatile, self-obsessed?
And don't play well with others.
I think they need a time-out.
How desperate are you? And you call on such lost creatures to defend you.
You have made me very desperate.
We're not a team. We're a time bomb.
No…
This is nothing we've ever trained for.
Guys, I'm bringing the party to you.
范文四：复仇者联盟英文介绍
The Avengers, super hero group is one of the world's most famous.
With more and more under the cartoon characters, the Marvel Super Heroes of thesecompanies make a group, this can not only bring fire a number
of popular his second tier figures, but also create many opportunities for Super Heroes made a guest appearance. For business purpose, the avenger was born. Avenger initially by the iron man, Thor, ant man and the
Wasp Woman, USA captain et al. With the continuous development, more and morecartoon characters to join, has become a composed of hundreds of superhero team hero.They have a unified plan and PR measures.
On weekdays, the super heroes each busy each, each have their own career and friends sike.Wait until the occurrence of some event, when one or several super hero cannot handleevents when the Avengers assembled together, for the maintenance of the world and their own reasons to fight.
The Avengers, a super hero group, is one of the best-known across the world.
The Avengers was initially built by Iron Man, Thor, Ant Man, Wasp Woman, and Captain America. With the continuous development, more and more cartoon
characters join, making it a league of hundreds of superheroes. They have a unified strategy and PR measures.
On weekdays, the super heroes are busy dealing with their own things, and each of them has their own career, friends and enemies. When the occurrence of a certain event, which one or several super heroes cannot handle, the Avengers assemble together, fighting for the only world they live in and some special reasons.
Tony Stark/Iron Man
He is the complete playboy who also happens to be an engineering genius. He creates an armored suit and become a super hero---Iron Man.
Odin (The king of the gods) 's eldest son .Only he can use a hammer named Mjolnir which is a symbol of Thor’s power. Due to his overconfidence, he has to learn compassion on earth. And he
makes some good friends when he is fighting in the Avengers. He has a strong body, strength and bravery, knows the importance of responsibility and loves his people, so he will become a good king.
Bruce Banner/Hulk
A scientist and researcher .Once he was wounded by radiation for a experiment about gamma ray. Then he can become hulk when he is angry or fear. Hulk is much more powerful than an army.
Black widow/ Natalia Romanova
She was trained into an agent by Soviet, but she betrayed them and escaped under the help of Clint. Then she joined the Avengers just like Clint.
Hawkeye/ Clint Barton
Steve Rogers/Captain America
He took part in the "super soldiers plan" in World war 2.And he become the first and only
survivor ,as Captain America.
范文五：《复仇者联盟》的营销方案
西江影视引进《复仇者联盟》
的营销方案
系 别 信息工程系 班 级 游戏制作111班 姓 名 康永泰 学 号 118220115
目 录
一、电影概况...........................................................1
（一）影片介绍 .....................................................2 （二）内容简介 .....................................................3 二、市场分析...........................................................3
（一）优势分析 .....................................................3 （二）劣势分析 .....................................................3 三、目标市场...........................................................4
（一）卖点分析 .....................................................4 （二）目标市场 .....................................................4 四、预计票房...........................................................5 五、宣传方式及广告投放.................................................5
（二）营销传播阶段划分 .............................................5 （三）影片各阶段宣传重点 ...........................................6 （四）“AIDA”整合营销模型 .........................................6 （五）影片前期宣传范式（2个月内） ..................................6 六、战略合作伙伴及模式.................................................6
（一）商业合作模式 .................................................6 （二）常规品牌赞助计划 .............................................8 （三）影片开关机发布会冠名 .........................................8 （四）影片首映冠名 .................................................8 七、核算...............................................................8
一、电影概况
时至今日，复仇者联盟已经成立了半个世纪，而伴随它一起壮大的漫威（Marvel）漫画公司也拥有了70多年的历史积淀。这半个世纪给了漫画编剧们足够的时间去修补和完善漫威宇宙庞杂的世界观，同样给了一代又一代的创作者们深入挖掘人物的机会。每部漫画的独立背景和故事，已经不能满足需求。在这个什么都需要“跨界crossover”的时代，“复仇者联盟”的出现是必然的。
他们中有出身平民的草根英雄，有科技结晶的人工智能，有最具威胁的外星生命，有天生神力的神界大君。魔法、科技、超能力在一次次摩擦与合作中达到完美的平衡；人、神、外星人和谐共存的局面也日趋合理。美漫电影式的制作流程和人物塑造也让每一个英雄甚至是反派都具有很强的真实性和信服力。
而《复仇者联盟》电影的横空出世，意味着从此漫画改编电影进入到了商业和艺术的新高度。形成了话题，也聚集了粉丝。群侠集结带来的的感官刺激会呈指数倍的增长。《复仇者联盟》实现了老一辈漫迷和普通观众共同的梦想：看到自己心爱的几位英雄挤在一个镜头中组团打怪。
（一）影片介绍
中文片名：复仇者联盟 外文片名：The Avengers
制作人：Victoria Alonso；阿维·阿拉德；Louis D'Esposito；乔恩儒；凯 文·费格；Alan Fine；Jeremy Latcham；斯坦·李；Patricia Whitcher 导演：乔斯·韦登
副导演（助理）：Julian Brain；Greg Hale；Conor Kelly；John Mahaffie 编剧：乔斯·韦登 摄影：西穆斯·迈克加维
剪辑：Jeffrey Ford；Paul Rubell 选角导演：Sarah Finn；Randi Hiller 艺术指导：James Chinlund
美术设计：Benjamin Edelberg；Jann K. Engel；Gregory S. Hooper；Billy Hunter；Richard L. Johnson；Randy Moore
服装设计：Alexandra Byrne
视觉特效：Vincent Cirelli；Venti Hristo；Jake Morrison；Janek Sirrs；Jason Smith；Jeff White；Guy Williams 布景师：Victor J. Zolfo
主演：小罗伯特·唐尼、克里斯·埃文斯、克里斯·海姆斯沃斯、马克·鲁 丽·约翰逊、杰瑞米·雷纳、汤姆·希德勒斯顿 作品类型：动作/科幻/冒险
国家\地区：美国 对白语言：英语 上映时间：
法洛、斯嘉
制作公司： （二）内容简介
电影讲述了一股突如其来的强大邪恶势力对地球造成致命威胁，没有任何一个超级英雄能够单独抵挡。长期致力于保护全球安危的神盾局感到措手不及，其指挥官“独眼侠”尼克·弗瑞（塞缪尔·杰克逊 饰）意识到他必须创建一个“史上最强”的联盟组织，云集各方超级英雄一起发威，才能拯救世界于水深火热，抵御黑暗势力的侵袭。
于是由六大超级英雄——钢铁侠（小罗伯特·唐尼 饰）、雷神（克里斯·海姆斯沃斯饰）、美国队长（克里斯·埃文斯 饰）、浩克（马克·鲁弗洛 饰）、黑寡妇（斯嘉丽·约翰逊 饰）和鹰眼（杰瑞米·雷纳 饰）组成的 “复仇者联盟”应运而生。他们各显神通，团结一心，终于战胜了邪恶势力，保证了地球的安全。??
二、市场分析
（一）优势分析
《旧金纪事报》：包含了真诚的伤感、幽默和惊喜；在作为一部标准的漫画电影大片以外，本片
还充满了导演所特有的那种笔触，让本片的一切都显得臻于完美。
《纽约每日新闻》：影片最不可思议的一点就是让超级英雄影片居然又焕发出了新意，这确实是一个了不起的成就。
《亚利桑那共和报》：既体现出了漫画迷的热情，又展现出了他对这一类型影片深刻的了解。
《滚石》：本片拥有了一切，甚至更多。这是用一张电影票就能看到六个超级英雄的机会，这也是我想像中的集合漫威漫画中的众多偶像在一起时所应该有的样子；这是一部有大脑、有心血还有合格的幽默感的《变形金刚》。
《洛杉矶时报》：这部2.2亿成本的怪兽级电影能够如此精彩而生动的关键；如此纷繁复杂的内容使得观众几乎不会注意到近两个半小时的片长。
《帝国》杂志：复仇者们已经集合，而且多数时候他们融合得十分出色。英雄主义与幽默细胞恰到好处的结合使得影片在保持了每个英雄独自的成功特点的同时，还让影片的整体素质得到了提升。
《华盛顿邮报》：本片成功地满足了超级粉丝几乎所有的要求；依靠着足够的自我解嘲式的幽默，那些穿着奇装异服的成年人们显得真实可信了起来。
《今日美国》：韦登让每个角色都得到了充分的发挥，虽然他们的出场时间也许并不完全相等，但观众们却都得到了满足的感觉。这确实是非常聪明的做法。
（二）劣势分析
《村之声》：影片中每到要进入一些更深层次的内涵时，韦登就用一句笑话把这个时刻毁掉；导
演讲述一个故事的大局观被他急于取悦观众的小聪明完全的破坏了。
《迈阿密先驱报》：本片有一个全垒打式的最后30分钟、充分利用了IMAX和3D的各种动作场面，但《变形金刚》也是这样的。
《华尔街日报》：本片拥有稍嫌缓慢的开场，唯一出色的表演被更多了无生趣的明星们包围着，肆无忌惮的电脑特效场面包括了从《变形金刚》里的一切和遍布曼哈顿上空的怪异物体等等内容。
《纽约时报》：那些轻松、逗乐的小笑话掩盖不了这部影片的喧闹与空洞，这不是影片本身的缺点，而更是这种类型影片的一大特色。
三、目标市场
（一）卖点分析
《复仇者联盟》的导演乔斯·韦登了解每一种类型观众的心态。在电影的剧情上满足大众需求：对于热血少年，电影里有的是豪迈剧情、英雄气概；对于挑剔的资深影迷，井井有条的叙述和，不动声色的镜头突显出多年拍摄科幻电影题材的实力；对于来看打斗戏和大爆炸的观众，剧情足够紧张，场面足够狗血；对于控大块肌肉的男女，超级英雄们的身材完全对胃口；对于只想看点儿喜剧取点儿乐子的观众们，密集的段子可以保证从开场爆笑到灯亮。即使对以上内容都不感兴趣的观众，也能从爱犯贱的钢铁侠和爱卖萌的坏蛋洛基身上得到乐趣。
（二）目标市场
关注这部电影的受众是最有消费能力的群体，以时尚白领、职场精英、宅男宅女、大学生为主，喜欢尝试新鲜事物，总是走在时尚潮流的前沿; （1）基础观众
80后，90后，00后
近几年的超级英雄电影不断的出现，在中国市场也有很好的票房收入，在这里面的消费群体大多都是青少年与青年为主，所以引进复仇者正是这个原因
（2）新观众群
70年代
四、预计票房
预计全国2到3亿人民币
五、宣传方式及广告投放
（一）定制化“品牌+电影+终端促销”整合娱乐营销计划——独家
（三）影片各阶段宣传重点
（五）影片前期宣传范式（一个月内）
六、战略合作伙伴及模式
（一）商业合作模式 1.电影植入式广告
所谓植入式广告，又称植入式营销：是指将产品或品牌及其代表性的视觉符号甚至服务内容策略性融入电影、电视剧或电视节目内容中，通过场景的再现，让观众留下对产品及品牌印象，续而达到营销的目的。
润物细无声
植入广告充分融入艺术创作，无刻意强行灌输，消费者乐得接受，切根植入剧情，永不消失。
3.告别“两张皮”
作为电影创作商、制作商和发行商，我们能做的不仅是摆设道具等简单销售，我们要做的是从内
涵上挖掘娱乐产品与企业品牌之间的戏剧性关联，让赞助商品牌与消费者深度情感沟通。
4.专业团队打后援
很多电影商务合作的计划书“很好很强大”，但一执行就大打折扣，这就是执行队伍业余化的结果。我们有一支专业服务团队，一旦合作将全程跟剧组协商、执行商务要求，保证维护到位
（二）常规品牌赞助计划
贴片广告：全国贴片广告、非指定位置、区域贴片
影院搭载广告：电影院线--电影海报、易拉宝、宣传单页、手机卡、各种宣传 品??
联合市场推广：合作活动推广--电影开关机，首映式独家冠名赞助、原先电影见 面互动营销活动（媒体\影迷）、网络创意互动；电影形象授权-- 媒体宣传-TVC、平面广告、网络宣传、户外广告等 终端促销：卖场广告、促销海报、易拉宝、产品推箱等 产品包装：产品自身及包装上电影形象使用
（三）影片开关机发布会冠名
记者区：现场四周布置合作品牌巨型广告画面；入场通道竖立LOGO墙；入口处及 发布会现场合作品牌易拉宝摆放；向现场贵宾、媒体记者派发宣传资料； 媒体新闻通告中提及合作品牌的品牌或产品
主席台：背景板体现合作品牌形象及醒目LOGO；主持人麦克风上呈现合作品牌标 识；在全场大面积与电影相结合的喷绘海报中悬挂；星光大道两侧摆放合 作品牌展板。
（四）影片首映冠名：
全球首映礼新闻发布会现场——签到处巨型广告画面； 全球首映礼新闻发布会现场——易拉宝摆放品牌LOGO墙；
全球首映礼新闻发布会现场——主会场背景板、主持人发言台易拉宝摆放；
全球首映礼新闻发布会——媒体专访现场背景，向现场贵宾、媒体记者派发宣传资料； 全球首映礼主舞台——主创合影背景板 全球首映礼明星星光大道签字板背景
七、核算
拷贝：515万 广告投入：2000万
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