国际商务礼仪英文

范文一：国际商务礼仪英文

国际商务礼仪英文

篇一:国际商务礼仪作业

(英文版)

Business Gift-giving Around the World

武汉大学何坚婷

Abstract: Nowadays, gifts are playing as an important role in international business relations. But different countries have different customs of gift-giving. The paper gives some details about how to make a good business gift-giving in many countries around the world.

Key words: significance, different cultures, comparative of business gift-giving

Introduction

1.Significance of Gift-giving in Business

First of all, in international business dealings, appropriate gift-giving can not only fully show the enterprises culture

and academic spirits, but also promote each other's friendship.

And then, gift-giving can show people's congratulations,

condolences and thanks to others. At the same time, it is also an emotional investment, reducing the emotional distance between people and being conductive to people's

communication.

2.Different Cultures' View on Gifts

Before we start to talk about how to make a good business gift-giving, let's give a view upon different counties in the world, knowing that how the people in different cultures treat the gifts. The first one is America!

snails and horseshoe as the mascot. When you present some gifts to them, remember not to make the number of gifts singular, and you should be attention to the packaging.In addition, packaging gifts, do not use black paper, because the black in American eyes was unlucky color. Also, gifts should pay attention to the business end of the conversation.

In the UK, people don't like the gifts that are very expensive. It will be taken as a bribe if you give them some precious gifts. Gifts like premium chocolate, a two bottles of wine , and flowers would be a good choice. Do remember that not to present gifts printed with company flag. Also,

remember not to send the lily, because it means death.

In France, people are very romantic, so they usually like the artistic

and intellectual gifts very much, such as picturesque, art albums, and small crafts. If you are invited to a French people's house for a dinner,

remember to take a few pieces of fresh flowers without bundling with you, but the chrysanthemums must be excluded, because chrysanthemums are only used at funerals in France. In Russia, people like to treat the guests with bread and salt to show their friendship and respect. They like to receive gifts that are brand name, such as a LEVIS jeans, regardless of the level of the value of gifts. But do not give money to people, because it will be considered as charity and insults.

In Japan, people think that gifts represent peoples' true mind. For the Japanese, the ceremony of gift giving is more important than the objects exchanged. While you give them some flowers, the flowers should not be white, as these are associated with death. Also, avoid giving gifts with even numbers of components, such as an even number of flowers in a bouquet. Four is an especially inauspicious number, never give four of anything.

In Saudi Arabia, people are very

hospital, but you are not expected to bring any gift when invited into a Saudi home. Arab traders generally presente expensive gifts to others, but also would like to receive the same valuable in return. Do not present used items to them, not so as wine and gifts with animal patterns on it. It is

considered a violation of their privacy to give the wifes of Arabs gifts.

3.How to Make a Good Gift-giving

As we have discussed about the

different cultures' attitudes toward gift-giving, I'm going to list the way to make a good gift-giving in different countries around the world.

First, we should know about the four elements of gift-giving, thus gifts, means, time and place.

To tell it in detail, let's have a look on some countries that may provide us some useful information.

In America, business gifts are

discouraged by the law, which allows only a $25 tax deduction on gifts. So, it is

important for you to choose a good time to present gifts, the time when you arrive or when you leave America is OK. When you visit a home, it is not necessary to take a gift, however ,it is always appreciated. You may take flowers, a plant, or a bottle of wine. Take care, if you wish to give flowers, have them sent ahead so as not to burden your hostess with taking care of them when you arrive. And personal gifts such as perfume or clothing are inappropriate for women.

In the UK, gifts are not part of doing business. Rather than giving gifts, it is preferable to invite your hosts out for a meal or a show.

But when you are invited to a English home, you may bring flowers, liquor or champagne, and chocolates. Send a brief, handwritten thank-you note promptly afterwards, preferably by messenger rather than by mail.

In France, it is not a good idea to give a business gift at your first encounter. For thank-you's, send at least a note,

the day after you were invited to a dinner. Of cause, you can send flowers or a basket of fruit if you like. To be romantic is necessary.

In Russia, gifts are more popular than the countries described before. So, you will have more choice to present gifts to your friends in Russia. Gifts like baseball caps, rock or country and western cassettes are welcome, also, camera, watches, and inexpensive jewelry is OK. Thus after you choose a good time, you will make a good impression on your friends with the wonderful gifts. In Japan, gift giving is very common. Business gifts absolutely must be given at midyear and at year end. They are often given at first business meetings. Usually, Japanese do not open gifts directly once receiving them. If they do, they will be restrained in their appreciation. This does not mean that they do not like what you have given. When choosing gifts, imported goods and electronic product are fine.

In Saudi Arabia, every Saudi who

must broker or approve a

篇二:国际商务礼仪论文How to

make first impression

Assignment 2

A Cross-cultural Study of How to make a good

first impression

Name:

Students No:

Major:

Mobile phone:

Hello everyone! I’m——. Today, our

topic is How to make a good first impression. The first impression is the first impression two strangers meet formation, is a preliminary evaluation by observation on the other side of the dress, speech, manners and so on to each other. The first impression of the whole impression formation play a decisive role, it is often after intercourse according to. So, whether to leave others a good "first impression.Often determines the success or failure of communication with others. So, in today's lecture,

we will focus on how to make a good first impression profound?

Person's appearance don’t

decide, but depends entirely on their own

character expression was most

incisive. Vulgar action is always boring. For example in France: social occasions to meet with the guests, generally to shake hands for ceremony. Yung women are often subjected to curtsy, French certain social class "a kiss on the handis also quite popular, but Shi kissing hand, mouth should not come into contact with her by the hand, nor kiss gloved hand, not kissing in public places; do not kiss the girl's hand.

Dell Carnegie in "six

suggestions how to win friends and influence peoplea book is to make a good first impression:

? To be a patient listener, to

encourage others to talk about his own. ? Smile.

? Mention the name of others.

? Talk with others interested in the

topic.

? Feel he is very important to let others sincere way.

cultivation. Meeting of elders, superiors and not familiar with title, title, and in other names preceded by that title, lady, lady, Mr. or miss. Between friends and acquaintances commonly known. They met for the first time people shake hands, smile and say: "hello!"

arrogant, say yes and mean no, or to avoid being seen, full of twists and turns, or to ask questions, gossipy and

meddlesome will damage the image and the atmosphere of communication. Learn to listen. Americans

generally cheerful, sociable, not to stick at trifles. The first meeting is not necessarily shake hands, sometimes just smile, or a wave of "(Hi,

acquaintances will say Hey! Up!

What's?".) choosing the

partner, will often begin to pay attention to those who looked beautiful, but if we want to keep the good interpersonal relationship and communication object, we can only choose those has important significance in our view of value. The Brazilian enthusiasm, bold, frank, honest. In contact with Brazilian, you will not feel cold, feel rejected, you can talk with the Brazilian relaxed, take one's ease, even will soon become bosom friends, and you can feel the Brazilian with a childlike playful strength and loose habits.

But often the shy, afraid of people, a lot of people are just passive

communication. Psychologists have found that people cannot take the initiative to contact, there are three main reasons:

Since found out the reason, we have an antidote against the disease. You can exercise their own from the following three aspects:

1. some easy questions or comments on your side, easy happening; attract the attention of the other party.

2. Self-introduction is a key social. Active right, have a style of one's own self introduction, often give a good impression on the left. For example, the famous opera writer Wei Mingling is not high, "said a man". But he avoided to never, but often in public to ridicule the way to introduce yourself: "I Binapolun shorter, with Lu Xun Cao Yu; repeated measurement, no effort to play a gun, conditional touch pen, and then took up the text."

the basic psychological needs. In order to attract the attention of the other

party, active praise is very useful.

people.

References:

1.《Carnegies Complete Books of Success》--Carnegie (USA)

篇三:商务礼仪英语Bisiness

Etiquette

A Study on International Commercial Etiquette and Its Significance

商务礼仪及其意义研究

CONTENTS

(TIMES NEW ROMAN 小三号加黑加

粗)

INTRODUCTION????????????????????.1

CHAPTER ONE

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1.2 Abc ???????????????????????.8

1.3 Abc????????????????????.???.9

CHAPTER TWO

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CHAPTER THREE?

CHAPTER FOUR?

CONCLUSION?????????????????????

REFERENCES?????????????????????

内容摘要

当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。

国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国

际商务礼仪就是市场竞争和国际商务大

环境中人们必备的一门知识。

本文对商务礼仪进行了明确的界定,

对商务礼仪的内容与归属、特征与原则、

功能与操作进行了系统的阐述,较为详细

地论述了商务介绍与问候,迎送礼仪,宴

请规则,谈判礼仪以及柬书礼仪,同时阐

明了国际商务礼仪对于商务人员的重要

意义。

Abstract

Nowadays different nations

communicate frequently. Etiquette is becoming an important issue, which is not confined only in the domestic affairs. At the same time, the values vary from nations to nations, so does the practice of etiquette. There is not an acknowledged standard and it is only a set of established rules which are obeyed by all the people. Therefore, a business man should be famil

iar with all the protocols in all fields, such as politics, economics, and culture and military.

International business is no longer

the privilege of the minority of people. More and more people prefer to go into business. In the era of human-oriented society, how to respect others and maintain one’s dignity becomes a

challenge. International business etiquette is the basic knowledge which should be applied in the competition in the international business environment. .

This thesis gives a clear definition of commercial etiquette and systematically explains its contents, categorizations, features, principles, functions and practices. It illustrates the business introduction, greetings,welcoming guests, entertaining visitors, international business negotiation, practical business English writing in detail. It also shows the significance of the commercial etiquette.

INTRODUCTION

Business communication and

business etiquette

In an era of globalization,

understanding the basics of etiquette an

d protocol that is, the type of

behavior that others expect of you in both informal and formal settings—is an

important skill. It can instill an individual with confidence to handle almost any situation in any culture and allow a businessperson t concentrate on the deal at hand rather than worrying about such distractions as which fork to use or which hand to use for passing food. Without an understanding of the basics of etiquette and protocol, you risk coming off as a boorish Neanderthal. You may even put your company’s image at risk or risk

potential failure in the formation of key business relationships that are vital to global s

uccess. Finally, a well-honed sense and appreciation of local customs etiquette and protocol can make you stand out in a competitive global market.

In order to comprehend the

International Commercial Etiquette, we should find out the full contents of its activities.

Just as its name implies, the

International Commerce indicates that there is only one purpose of commercial activities, that is, to realize, increase and convert the value. One sales its goods to the other to realize the market value of this production, at the same time, the value is increased in this process, therefore, the seller gains some profits, which will be conversed into the value form needed in the next commercial campaign, no matter it is cash, products or service, thus, makes preparation of the following commercial activity.

International Commercial is based on the approbation and reception of each other’s trade motivations between the bargainers. Especially nowadays, this kind of activity is an action in which both sides are voluntary and almost without any force to press on. Besides, this kind of commercial activity goes along under the condition of free trade all over the world. Therefore, in the atmosphere of

international commerce, the traders have the same quality, intent and environment,

as well as three

CHAPTER ONE

ABC

CONCLUSION

Increased globalization has been one of the most important developments in the

"Being closely attuned to the orientations of diverse trading partners is an increasingly important advantage in the highly competitive global marketplace, where only the very best thrive.Colleges and universities have responded to this need by integrating international

perspectives into the curricula. Business schools in particular have worked to internationalize the curriculum, partially through the expansion of international business communication courses. Even student clubs have recognized the need for enhanced understanding of other cultures, sponsoring popular business etiquette dinners and workshops on global business protocol.

Proper etiquette in today’s business

world goes well beyond basic table manners( they are, after all, a given in most cultures) and common courtesies (allowing an esteemed colleague or superior to precede you through a doorway, for example). Think of all the elements that go into making a first impression. The list is lengthy. There is your manner of dress, your professional appearance, the color of your dress or tie, your body language, handshake, posture, amount of eye contact on introduction, where you put your hands, how you accept a business card and how you

present yours as well as the actual content of the card-and you haven’t even

sat down to begin talks.

Regardless of the culture, proper etiquette means maintaining your own values while respecting those of others. It does not mean slavishly following the ritua

范文二：国际商务礼仪英文

International Business Etiquette

【Abstract】 Nowadays, with the development of the

world economy, especially the integration of the global economy continue to shape, strengthen the links among countries, an increase in business dealings, how can the talent showing itself in many enterprises, in addition to the ability of excellence, but also have effective communication and good interpersonal relationship, establish a good corporate image and elegant, at this time, business etiquette will play a very important role.

【摘要】如今随着世界经济的发展，特别是全球经济一体

化的不断形成，各国间的联系加强，商务往来增多，如何才

能在众多企业中脱颖而出，除了需要卓越的能力外，还要掌

握有效沟通及妥善人际关系，建立良好优雅的企业形象，此

时，商务礼仪便起到了一个十分重要的作用。

【Key Words】Business etiquette, Economic development, Personal accomplishment, Success

China has always been a state of ceremonies, etiquette is very important for every Chinese, either meet friends and

relatives or in people to deal with, are inseparable from the etiquette. Etiquette was considered to be a personal moral cultivation performance, a person if there is no manners at all, so he in study or work will not go well, because no one wants to get along with such a man.

【Etiquette】

Business etiquette business activities as its name implies is to appearance and speech and deportment of the general requirements, reflects the mutual respect between people, but also bound by the business activities of some aspects of. In business dealings, any one performance may lead to beat all results, perhaps a watch, perhaps dinner.

The earliest human ceremonial activities can be traced back to the primitive society, the etiquette is more simple and pious and do not have

class sex. Etiquette formation specific period is human gradually entered the slave society, class begins to form, the ruling class in order to consolidate their rule status to become slaves of primitive religion ritual accords with the need of social politics system. In medieval Europe, the industrial revolution has made productivity unprecedented development, European countries began to gradually into

capitalism, in communication the etiquette is perfect with each passing day, thus, business etiquette also officially formed. Part of the contents are still in use.

【The types of etiquette】

1.Meeting etiquette

Business contacts, meeting etiquette is to pay attention to, the first impression is very important.

First, introduce myself. Introduction to first pass card again introduce, straightforward, typically within 1 minutes, content specification, according to the requirement to say.

Second, introduce others. Introducing others to pay attention to the order, if both of us have a lot of people, first from the master side of the higher positions began to introduce.

Third, business introduction. Introduction to business must grasp the opportunity, in the customers want to know, or interested in when to introduce, cannot force service, destroy each others feelings.

2.Handshake protocol

Shaking hands in the meet, farewell, Congratulations, or thank each other that friendship, compliments of a ceremony, both sides is often the first hello, after shaking hands with.

When shaking hands must be right, should hold each others hand, the time to 1~3 seconds. Of course, the tight handshake, or finger portion pay no heed to contact each others hands are not polite. When shaking hands with each other should be watching, smile and wave or say hello, many people at the same time to shake hands when order, do not cross a handshake.

3.Manners etiquette

To create a good social image, must pay attention to manners, therefore, must pay attention to your behavior. A persons external behavior can directly show his attitude. Do the refined and courteous, be liberal and dignified, comply with the common onset and retreat proprieties, avoid all sorts of bad manners, civilized habits. When standing, the upper part of the body to stabilize, hands placed on both sides, not behind her back, and do not hold hands in front, not slanted at the side of body. To develop good habits, to overcome all sorts of indecent behavior. In front of my hair, clothes and the mirror such behavior should try to control.

4.Table manners

Smoking

The public should not smoke. When dealing with people,

especially women, elderly presence should not smoke, this is one kind of education.

Smoking is not a person at the table of basic education.

To others the dish

In social situations, should make the dish dish. When you and others together to eat, do not give others with food, because you dont know what each other likes, do not eat anything, but according to common sense, you clip the food, he must eat, so, you will make the other person in a very awkward position.

The idea of urging people to drink

Do not drink wine on the table to help. Many people eat pay attention to drink a cup of love, urging people to drink, so wine on the table to spent a lot of time. Need to straighten out his own position, to each other as the center, whether to drink, should respect each others wishes.

Finishing apparel

Should not be on the table finishing apparel. Especially in international exchanges, such as confusing and lady, at the dinner table with a small mirror finishing costumes, makeup, will cause trouble. This kind of behavior, first you lack of self-esteem.

Eat sound

When eating something should not sound, it mainly applies to international communication. In the eyes of Westerners, eat sound is pigs basic characteristics.

5.Elevator etiquette

Downstairs in the up and down stairs, men will follow in the lady behind, separated by one or two steps distance; down the stairs, the man should first. If the elevator downstairs, into the elevator, men should please lady advanced to, before entering the elevator. In the elevator, the man responsible for the press button, politely inquire lady on the floor.

【Etiquette for future occupation career impact analysis】

Business etiquette can display their civilization, management style and moral standards, shaping corporate image. Good corporate image is the intangible assets of the enterprise, it can bring direct economic benefits. A personal etiquette, will be in front of people set a good personal image; a member of the organization of etiquette, will for their own organization and establish a good image, win public praise. Modern market competition in addition to the product competition, but also in the image competition. A good

reputation and image of the company or enterprise, it is easy to get all sectors of the communitys trust and support, can be in the fierce market competition in an invincible position. Therefore, business people always pay attention to etiquette, both individuals and organizations to good quality reflect, also be to establish and consolidate the need of good figure.

In a sense, the commercial etiquette has become the establishment of corporate culture and the modern enterprise system is an important aspect of.

篇二:国际商务礼仪教学大纲

《国际商务礼仪》课程教学大纲

一、课程基本信息

二、课程内容及基本要求第一章国际商务礼仪形象课程

内容: 1.言谈礼仪 2.举止礼仪 3.着装礼仪 4.仪容礼仪

1.理解举止礼仪、着装礼仪、仪容礼仪的内容。 2.掌握举

止礼仪、着装礼仪、仪容礼仪。本章重(转载

于:wWw.zAIdian.cOM 在点网:国际商务礼仪英文)点:着

装礼仪、仪容礼仪本章难点:举止礼仪、着装礼仪第二章

商务应酬礼仪课程内容: 1.见面礼仪 2.介绍礼仪 3.名片使

用礼仪 4.拜访礼仪 5.接待礼仪 6.商务馈赠礼仪基本要求:

1.了解见面礼仪和介绍礼仪。

2.掌握名片使用礼仪、拜访礼仪、接待礼仪、商务馈赠礼

仪。本章重点:见面礼仪和介绍礼仪。

本章难点:名片使用礼仪、拜访礼仪、接待礼仪、商务馈赠礼仪。第三章国际商务通信礼仪课程内容: 1.电话礼仪 2.手机礼仪 3.网络通信礼仪 4.商务信函礼仪基本要求:

1.了解电话礼仪和手机礼仪。

2.掌握网络通信礼仪、商务信函礼仪。本章重点:电话礼仪和手机礼仪。

本章难点:网络通信礼仪、商务信函礼仪。第四章商务会议礼仪课程内容: 1.商务洽谈礼仪 2.商务会展礼仪 3.商务年会礼仪

1.了解商务洽谈礼仪。

2.掌握商务会展礼仪、商务年会礼仪。本章重点:商务洽谈礼仪。

本章难点:商务会展礼仪、商务年会礼仪。第五章商务仪式礼仪课程内容: 1.开业仪式礼仪 2.剪彩仪式礼仪 3.交接仪式礼仪基本要求:

1.了解开业仪式礼仪。

2.掌握剪彩仪式礼仪、交接仪式礼仪。本章重点:开业仪式礼仪。

本章难点:、剪彩仪式礼仪、交接仪式礼仪第六章商务餐饮礼仪课程内容: 1.商务工作餐 2.商务宴请

3.中西餐及自助餐礼仪基本要求:

1.了解商务工作餐的内容

2.掌握商务宴请和中西餐及自助餐礼仪的技巧。本章重点:商务工作餐的内容

本章难点:商务宴请和中西餐及自助餐礼仪的技巧。第七章商务位次礼仪课程内容:

1.行进中的位次排列礼仪 2.乘车的位次礼仪

3.会客与谈判的位次排列礼仪 4.会议与宴会的位次排列礼仪 5.签字仪式与旗帜礼仪基本要求:

1.理解行进中的位次排列礼仪和乘车的位次礼仪的内涵。

2.掌握会客与谈判的位次排列礼仪、会议与宴会的位次排列礼仪和签字仪式与旗帜礼仪

本章重点:会客与谈判的位次排列礼仪

本章难点:会议与宴会的位次排列礼仪和签字仪式第八章国际商务礼仪危机课程内容:

1.国际商务礼仪危机概述 2.主要贸易伙伴国家的礼俗基本要求:

1.了解国际商务礼仪危机概述

2.理解和掌握主要贸易伙伴国家的礼俗本章重点:国际商务礼仪危机本章难点:主要贸易伙伴国家的礼俗

三、学时分配表

四、课程教学的有关说明

1、要牢固掌握学科的基本概念、基本原理和基本方法，

包括国内外市场营销理论与实践的最新发展。

2、紧密联系实际，学会分析案例，解决实际问题，把学科理论的学习融入对经济活动实践的研究和认识之中，切实提高分析问题、解决问题的能力。真正掌握课程的核心内容，为企业经济效益的提高服务，为社会主义市场经济体制的建立和完善做出贡献。

3、教学中要系统、全面、准确地阐述现代市场营销学的基本原理和实务，在原理的阐述和案例的举中要多联系中国实际，使之既忠实于学科原貌，又通俗易懂，不脱离中国实际;对一些专术语应配英文对照。

4、增加案例教学的比重，文字教材、音像教材中都要突出典型案例的剖析。同时安排必要的作业和实验，给学生接触实际、动手分析的机会。

5、日常的面授辅导应着重于重点的归纳、难点的剖析以及作业讲解。以综合练习和案例分析的形式为主。

五、考核方式

1、本课程考试内容以教学大纲为依据，自学部分不做考试要求。 2、考试为闭卷考试，考试成绩分平时成绩和期末考试成绩，分别在总成绩中占30%和70%。平时成绩依据出勤率、平时作业、课堂表现等情况打分。

3、实践教学环节的成绩另行考核。

制订人: 审核人: 审定人:

篇三:国际商务礼仪论文

浅议中西商务礼仪存在差异的原因

商务礼仪是人们在商务活动中长期形成的一种惯用形式和行为准则。它在商务活动中起着非常重要的作用。由于不同国家间文化传统的差异，世界上各个国家问的商务礼仪文化也是既有其国际性，又有其民族性。以儒家道家思想为核心的中国和以基督教为核心的西方在文化上存在的巨大差异，就必然导致中西方商务礼仪千差万别。而随着中国经济的发展，我国的国际商务活动日益频繁。国内企业要走出去，跨文化交际不可避免。对于从事国际商务交际的人员来说，了解不同文化间的差异，减少或消除因文化差异而引起的误会、摩擦和冲突，对有效地从事国际商务活动、提高交际效果具有十分重要的现实意义。

概括来讲，造成商务礼仪这种差异主要源自于世界上各不相同国家间的文化传统的差异，中西文化中不同的价值观、时间观、饮食观、语言习惯及非语言习惯等

一、价值观

价值渗透于人类生存的每一个领域，人们的思维、经历、行为都是以其价值观为基础的。“每一种文化的价值观的整体面貌都是由各种相互联系的具体的价值观组合而成的。”

在中国传统观念中，人生的价值都是体现在它的社会价值之中，重视社会价值，否定个人的自我主体性， “先天下之

忧而忧，后天下之乐而乐”、“天下为公”等字句，都是这一观念的体现。中国传统文化总是把个人或自我放在社会关系中去考察，要求民众循规蹈矩，中国文化主张含蓄、谦虚，它所追求的是一种群体和谐、稳定的伦理道德社会，由于受传统的义利思想的影响，重义轻利，重情轻法。情、理、法，次序鲜明，任何事情，先看情、再讲理，法被排在最后，因此人们的法律意识比较淡薄，风险意识和竞争精神不强，时间观念和进取意识淡漠。东方人强调无私奉献，乐于助人是一种高尚的美德。

但是西方，却是和我们完全相反的。西方文化中，个人是社会的中心，追求个人利益是社会进步的内在动力，因此，应将个人利益置于高于一切的位置。他们主张利己主义、个人英雄主义和自由主义，主张个人具有最大全力满足自己物质利益和精神享受的权利，他们重竞争，崇拜个人奋斗，挑战自我。在取得成就后，毫不掩饰自己的自信心、自豪感、誉感，所以无论在何时何地，西方人在受到赞扬或夸奖时，总是以“thank you”微笑应答。西方人的平等意识、自我中心意识和独立意识较强，人人都尊重自己，不允许别人侵犯自己的权利。个人利益永远是属于第一位的，自己只对自己负责，每个人的生存方式和生存质量完全取决于自己的能力。因此在西方商务活动中，人们既不习惯关心和帮助他人，同时更不习惯接收他人的帮助，因为接收帮助只会表明自己的

无能，而主动帮助他人则会被误认为蔑视对方，甚至是干涉别人私事。

二、时间观

世界著名的跨文化管理咨询专家理查德(刘易斯将全球的时间观分为三种:一是单线活动型时间观，如北欧、北美人;二是多线活动型时间观，如南欧人;三是环型时间观，如在亚洲和非洲。

在中国传统文化里，对时间的认识是一种环形时间观念。在道家思想中，生命都有一死，但死不是绝对的，它只是宇宙生命过程中的一个环节，宇宙生命是一个大循环。在这种观念的影响下，中国人使用时间比较随意，灵活性较强，可以随意支配时间。一定程度上也可以说，中国人不重视预约，有时即使预约，也不严格遵守约定时间。与东方人环形时间观念不同，西方人信奉的是线形时间观念，认为时间是一条有始有终的直线，过去、现在、将来，每天都在变化，他们使用时间非常精确，做任何事都严格按照日程安排。

在两种不同观念的支配下，各种文化里的人对时间的处理方式也不同。比如说(在美国商人的眼中(时间永远是金钱。“开门见山吧”(他们愿意在第一次会见时就能得到口头的承诺。他们的线形观念只是注重现在、计划未来，所以为争取时间应该及早地进入正题。中国人经商乐于感情投资，喜欢投其所好，送点小礼物，或通过宴请对手，边吃边谈。故商

务活动进展缓慢、重复。真正的决定是在会外做出，会议主要目的是搜集信息。在中国，谈判是培育双方关系并确定谈判桌另一方的人是否适合于长期合作的重要社交场合。主张在会议开始之时，双方先就共同感兴趣的话题交换看法。中国商人不喜欢美国人急于求成的态度。以生意为中心的美国人和欧洲人都认为应该在双方协议好的一段时间内完成具体任务。中国人则更看重长远的相互信任。

三、语言习惯

一个人类群体的语言是与它的世界观密切联系的。有人说过，“语言的区别并不在于音和文字符号的不同，而在于世界观的区别”。同一语言概念通常在不同的文化中具有完全不同的引申和修辞意义，甚至不同的词汇意义。如在英国，“妥协(compromise)”的意义是积极的，协议和妥协意味着对双方都会带来好处。而美国人却把妥协看作是双方都不得不付出代价的解决办法。把“合同”一词从一种语言翻译成另一种语言很容易，但是人们对其含义的不同理解会产生不同的解释。对瑞士人、德国人、斯堪的纳瑞亚半岛人、美国人或英国人来说，合同是一种签了字以后便必须遵守的东西，签名意味着定稿不能再变。但是日本人把合同看作是由于环境变化可以被改写或修正的开始性文件。南美人把合同看成是一种不容易实现的理想状态，在上面签字只是为了避免争论而已。

在中国，保持低调、谦虚是一种美德，所以对别人的赞扬总是自谦，如 “不行”、“还不够”等，而这不符合西方文化传统，特别是美国。虽然这在中国文化中合情合理，但他们把这种过谦视为自卑(在人面前显示自己是无能之辈。中国人讲究贬低自己来突显他人，把自己的家叫“寒舍”，称对方为“您”，对方的意见为“高见”。而英语中的敬语和谦词则非常少见，在英语环境里，不管谈话的对方年龄多大、辈份多长、地位多高，you就是you，I就是I。我们在国际商务活动中经常遇到的情况是面对别入的赞扬和祝贺时，中国人常会说出一连串的“哪里，哪里”、“您过奖了”等自谦语。这往往使他们因为自己的话被直言否决而感到中国人不讲礼貌。在西方文化里，夸赞人家的人总是希望对方对他的赞扬做出肯定的评价和积极的反应。西方人在听到另一人的赞扬时，总是毫不犹豫地说声“Thank you”，这在中国人看来显然是堂而皇之的接受了别人的赞扬，是非常不谦虚的。所以,在国际商务活动中,中国人的谦虚与贬己常常让西方人感到不礼貌。

三、饮食观差异

在中国,饮食已经上升到一种几乎超越其他一切物质形态和精神形态的举足轻重的东西,“民以食为天”是其最好的表达。中国的菜肴讲究“五味调和”和“色、香、味、形、器俱佳”,追求美味,而忽略营养均衡;西方人饮食追求搭配,营养均

衡,菜肴的“色、香、味”是次等要求。他们喜欢清淡少油、原料新鲜的食物,只是将饮食当做一种摄取营养的手段,吃得比较简单,不会过分地追求口味。因此,在商务活动中,中方喜欢安排圆桌筵席,美味佳肴置于中心,与客人相互敬酒让菜、热闹非凡,在形式上形成一种团结、礼貌、共趣的气氛。然而,西方的宴会则讲究优雅温馨,富有情趣和礼仪,通过与邻座客人之间的交谈,达到交谊的目的;在宴请礼仪方面,中国从古至今大多都以“左”为尊,要将地位很尊贵的客人安排在左边的上座,然后依次安排。西方则以“右”为贵,

“女士优先、尊重妇女”是人们宴会排座位的标准。宴席中,男女间隔而座,夫妇也分开而座,女宾客的席位比男宾客的席位稍高,男士要替位于自己右边的女宾客拉开椅子,以示对女士的尊重。此外,西方人用餐时要坐正,认为弯腰,低头,用嘴凑上去吃很不礼貌,但是这恰恰是中国人通常吃饭的方式。吃西餐的时候,主人不提倡大肆的饮酒,中国的餐桌上酒是必备之物,以酒助兴,有时为了表示对对方的尊重,喝酒的时候都是一杯一杯的喝。

此外跨国商务礼仪文化的差异还与行为习惯、民族习俗、民族性格等有密切关系。商务活动中，举手投足之间往往都能反映出不同的文化特性。

现代商务礼仪中最常见的非语言习惯首推握手。在西方国家，两人握手后马上松开，两人的距离也随即拉开;而中国

人为了表示热情和尊重对方，常常握住对方的手久久不放，还十分满足的闲谈消磨时光，有时还往往拍打对方的肩和背，对此西方国家的入会觉得就窘迫不堪，他们认为体距太近会显得过于亲密。

在听别人谈话时，中国人总是习惯于默默地听着，并且认为此时提出问题打断别人讲话常不礼貌的，而西方国家的人则习惯于在听别人讲话时总是不断做出各种反应，提出各种问题，沉默只会让他们认为你没好好听，或者是生气之类的情绪。

从以上几个方面的对比可以看出，中西方不同的文化导致了截然不同的商务礼仪，当今世界经济交流日益频繁，经济碰撞、摩擦曰益增多，要想成功地进行商务活动，就必须了解西方文化的特点，作为商人，在与国外商务伙伴初次接触前应尽可能多的了解对方文化中的商务礼仪，及时调整自己的礼仪行为，避免产生不经意的误会，创造一个轻松愉快的商务环境。

[1].吴熹、陈悖, 跨文化交际语言得体性分析[J]. 江西学院学报,2006,27,(5).

[2].卞浩宇、高永晨, 论中西饮食文化的差异[J]. 南京林业大学学报:人文社会版,2004,4(2).

[3].汪清囡,中西文化差异对国际商务活动的影响及对策[J]. 经济,2006,(12).

范文三：国际商务礼仪英文教程翻译

国际商务礼仪英文教程翻译

篇一:国际商务礼仪作业(英文版)

Business Gift-giving Around the World

武汉大学何坚婷

Key words: significance, different cultures, comparative of business gift-giving

Introduction

1.Significance of Gift-giving in Business

First of all, in international business dealings, appropriate gift-giving can not only fully show the enterprises culture and academic spirits, but also promote each other's friendship.

And then, gift-giving can show people's congratulations, condolences and thanks to others. At the same time, it is also an emotional investment, reducing the emotional distance between people and being conductive to people's communication.

2.Different Cultures' View on Gifts

In America, people like the practical and peculiar gifts very much. For example, if you could give them some small gifts with unique styles or ethnic characteristics, such as the faked terracotta warriors and horses, they will be very happy. American people treat the snails and horseshoe as the mascot. When you present some gifts to them, remember not to make the number of gifts singular, and you should be attention to the packaging.In addition, packaging gifts, do not use black paper, because the black in American eyes was unlucky color. Also, gifts should pay attention to the business end of the conversation.

In the UK, people don't like the gifts that are very expensive. It will be taken as a bribe if you give them some pre

cious gifts. Gifts like premium chocolate, a two bottles of wine , and flowers would be a good choice. Do remember that not to present gifts printed with company flag. Also, remember not to send the lily, because it means death.

In France, people are very romantic, so they usually like the

artistic

and intellectual gifts very much, such as picturesque, art albums, and small crafts. If you are invited to a French people's house for a dinner, remember to take a few pieces of fresh flowers without bundling with you, but the chrysanthemums must be excluded, because chrysanthemums are only used at funerals in France. In Russia, people like to treat the guests with bread and salt to show their friendship and respect. They like to receive gifts that are brand name, such as a LEVIS jeans, regardless of the level of the value of gifts. But do not give money to people, because it will be considered as charity and insults.

In Saudi Arabia, people are very hospital, but you are not expected to bring any gift when invited into a Saudi home. Arab traders generally presente expensive gifts to others, but also would like to receive the same valuable in return. Do not present used

items to them, not so as wine and gifts with animal patterns on it. It is

considered a violation of their privacy to give the wifes of Arabs gifts.

3.How to Make a Good Gift-giving

As we have discussed about the different cultures' attitudes toward gift-giving, I'm going to list the way to make a good gift-giving in different countries around the world.

First, we should know about the four elements of gift-giving, thus gifts, means, time and place.

To tell it in detail, let's have a look on some countries that may provide us some useful information.

In America, business gifts are discouraged by the law, which allows only a $25 tax deduction on gifts. So, it is important for you to choose a good time to present gifts, the time when you arrive or when you leave America is OK. When you visit a home, it is not necessary to take a gift, however ,it is always appreciated. You may take flowers, a plant, or a bottle of wine. Take care, if you wish to give flowers, have them sent ahead so as not to burden your hostess with taking care of them when you arrive. And personal gifts such as perfume or clothing are inappropriate for women.

In the UK, gifts are not part of doing business. Rather than giving

gifts, it is preferable to invite your hosts out for a meal or a show.

In France, it is not a good idea to give a business gift at your first encounter. For thank-you's, send at least a note, the day after you were invited to a dinner. Of cause, you can send flowers or a basket of fruit if you like. To be romantic is necessary.

In Saudi Arabia, every Saudi who must broker or approve a

篇二:国际商务礼仪培训之德国Emperor接待计划

《国际商务礼仪实训》

接待计划书

班级:

实训时间:2014年 11 月-12 月

实训参与者:

实训老师:

湖南科技大学商学院

2014年 12 月4 日

一、背景以及整体方案

本公司将要进行战略拓展，与德国Emperor公司要进行合作事宜谈判签约的洽谈。德国公司经理Mr.jony一行六人将于2014年12月14日到达。现将接待计划整体安排注意事项整理如下:

1、迎送安排:迎送客人的时间、地点、我方参与迎送客人的领导和工作人员的姓名和职务、迎送礼仪要求。

2、住地安排:客人下榻的宾馆的名称及房间，考虑到安全美观以及距本公司的距离，将安排在明城国际中心23楼01、02、03、04。

3、就餐安排:客人平时就餐的时间、地点、人数以及所需费用。组织酒店人员招待好(明城国际中心)活动和日程安排:来宾活动的内容、地点时间。

4、车辆安排:根据活动日程安排路线以及行程，明确接待车辆和驾驶人员。客人出行前，提前十分钟通知司机待命，不能出现客人等车的现象。

5、会见安排:明确会见领导的姓名职务以及会见时间地点以及座位安排。

6、宴请安排:宴请形式，出席宴会的领导姓名、职务，以及时间地点、人数、规格和费用、以及宴请座次安排等。

7、新闻报道:宣传报道，主要媒体以及报道内容等等。

二、具体计划

(一)基本情况以及日常安排

掌握客人的基本情况:来访单位的名称:德国Emperor、主宾姓名:Mr jony、国籍:德国、性别:男、身份:公司总经理、人数:3男3女;客人来访主要目的:洽谈合作，抵达时间:12月14日上午10点的飞机到达，离开时间:12月20日下午14点的飞机离开。乘坐的交通工具:国际航班、到达以后配备汽车，客人要求:游览长沙的风景，日程安排:14日迎接客人、15日会谈、16日宴请、17日会议、18日娱乐、19日游览、20日送别(以较高规格接待)。

(二)迎接客人安排

1、提前做好沟通:核实客人乘坐的交通工具包括航班、车次等，掌握来宾到达和离开的时间以及停靠位置，通知迎送人员提前半小时到达迎接地点。

2、确定迎送规格:遵循身份相当的原则，确定由本公司经理亲自迎接。

3、做好服务工作:将住房安排、活动日程以及乘车安排、就餐时间、地点以及有关注意事项等进行妥善安排并告知客人。

4、迎接过程中注意:注意迎接礼仪以及乘车注意事项，做到宾至如归。

(三)商务会议的安排

1、会谈的基本情况:(1)会谈人的姓名、职务、人数;(2)会谈的目的;

(3)会谈的对象;(4)会谈的性质。

2、通知相关部门:(1)通知我方有关部分和人员做好会谈准备;(2)确定会谈的时间、场地、座位;(3)确定记录人员，翻译、摄影、新闻报道等。

3、会谈程序:(1)我方人员先到会客室;(2)工作人员在门口迎接客人，客人到达会议室，我方人员起身欢迎;(3)合影，安排宾主握手后合影入座;

(4)安排记者来访在正式会谈前;(5)会议结束以后，将客人送到车前或门口目送客人。

4、注意事项:会谈座位安排适当。

(四)欢迎宴会的安排

1、菜式选择如下:开胃菜、面包、汤、鱼、主菜、色拉、甜食、热饮开胃酒、白葡萄、红葡萄酒。座次安排注意中西餐礼仪中差

距比较大的就是西餐桌一般为长方形，主客间隔、男女间隔等。

2、(1)宴请酒店安排:明城国际中心酒店(2)菜单安排:西餐(3)人数来访6人我方陪同以及工作人员4人，共10人(4)我方和客方相间而坐，注意事项座次安排以右为尊、尊重对方饮食文化、为客人准备刀叉。

(五)参观娱乐的安排

1、世界之窗，地址:马栏山湖南广电旁边;2、海底世界，地址:马栏山湖南广电、世界之窗旁边;3、岳麓山，地址:长沙岳麓山西郊湖南师范大学附近;

4、橘子洲头，地址:橘子洲头沿江风光带，区内有观光电车。

(六)赠礼的安排

1、礼品选择，以民族特色为上，备选方案美丽动人的中国刺绣和丝绸、中国书画、名茶、民族特色的手工艺品。注意撕掉标签静心包装。

2、馈赠礼节，当面送给受礼者，双手递上并说明是礼物，按照西方的习俗不必太过于自谦“这是我们中国的工艺品。特地为您选的。”

(七)送别

1、办理手续，安排专人协助客人办理出境手续、机票以及行李托运手续。

2、话别，我方应到客人下榻的宾馆话别，赠送礼物，并告知客人送行的人员车辆以及时间具体安排。

3、机场送别，又我公司经理以及秘书陪伴客人到送行。

篇三:金正昆教授《国际商务礼仪》完全笔记

金正昆教授《国际商务礼仪》完全笔记

这两天半夜开始看百家讲坛节目，金教授讲课可真是风趣呢，没找到那天的讲稿，只有这两篇，看看也好，当然要是能听本人讲才感觉有意思呢。

金正昆教授《国际商务礼仪》

掌握规范礼仪创造融洽的人际关系

教养体现细节细节展现素质

手机打到震动状态(做到的请示意我)，勿走动，问题写纸条

用饱满的热情和最热烈的掌声欢迎。。。

基本理念:观念—思路—出路

规范:国际惯例，即使标准，标准不允许讨论

内行看门道，外行看热闹

女人看头，男人看腰

1、染发否 2、基本造型:重要场合庄重保守不能过分前卫，服务于人不能形象高人一等，忌超低空，梦幻乱装(歌厅) 3、长度不能长发过肩，蚊子咬一甩，小弟颠倒，使用不正当竞争。想象一个盘发女子，和你进房间，打下头发，你赶说没意思,

是否看过jzm挂手机,腰间挂的数量和社会地位成反比

就高不就低

含蓄就是美:问你哪里人:报省就是小地方，不妨说省会;别

说李老师说李教授，别问评上没～别说小有名气，不说大有至少说很有，想让人高兴就给个痛快干嘛除于二。

不到万不得已，不用比较级。除非男女谈恋爱，让对方有提高机会。

商务礼仪是商务人员交往的艺术。

谈生意当面关手机。否则没准我很寂寞。你看布十什么时候握手机, 有身份的人口里不说你，心里想:没教养～

你在台上讲话，台下手机响，你感觉怎样,

沟通很重要

金教授的三个方向:外交学、PR公共关系、传播学

都是肥活，用心不专，电话都是可打通的

见人发名片是刚印名片的，多一事不如少一事。我是小人，爱琢磨话。你还有名片,人和人不一样，象你这么大有名气的人根本不需名片

沟通技巧:自尊自爱

吃过饭没翻译为你好，领导时间没控制好，最后请外宾吃饭

你很SEX，，应该笑一显见过世面，二是谁怕谁。但火柴妞说不定骂你讨厌，故翻译成“你好～”

沟通贯穿个性:阿拉伯说人东西好就是要:地毯，电视，手机。。老婆～吃东西发出声音，是*的特征;吃面条，外国人中奸计

马斯洛:人际交往的原因:互有需求;怎么受人欢迎:了解交往对象需求并合法满足

不想不等于没这回事:毛伯伯说:没有无缘无故的爱，也没有无缘无故的恨。对交往对象尊重:了解人，尊重人

维族送礼:羊、梨、绿帽子(伊斯兰教)

理论上夫妻无话不谈，实践中倒大霉

有些干了不说，有些说了不干:都知道就不叫外交了

不能回答:你很我好之前和别人好过没:女人极强排他性

性别有差异，相互了解有难度

麻痹对手:事非经过不知难，大事大非不可错

从小欺负我，不扒在我身上睡不着:适可而止

我只和她跳:22年还记得，时时给我打预防针

不能说别的女人漂亮:士可忍孰不可忍～

你说他妹妹漂亮，半年看不到他妹妹。

分房计划:妹妹想进来就进来，夏天穿长裤睡;“你舍得她走吗,”跟**保证和老婆好了之后说:咱妹越来越漂亮了～

甩掉拖油瓶:有她在多可爱～话是人说的，两头讨好

黑格尔说存在即合理，合理即存在

男人喜欢的女人:善于示弱

社会分工:女人没房子，骂你笨

给男人批评的机会，给他干事的机会，给他证明自己强的机会

女人买些没用的便宜货，睡个懒觉，丢点东西，找不到车位，给他与蟑螂搏斗的

机会

能干的领导不提拔，因为你强大到别人无法发挥

缺乏沟通意向，有时有意犯傻在父母面前抽出下摆;要经常汇报工作:说次要可改进毛病

说的不只是男女之事。

问问题:除非老师点你鼻子问否则都是想露一手，你得成全他:

举手，你答对了，说明他没深度，没意思，你把他晾一边;否则就是你把自己晾一边

要面含微笑，做洗耳恭听状

双方通电话，放电话顺序:

说对方先挂的掐自己一下:实操困难:两个单位都这么规定，电信局要乐了地位高的先挂，政府、经理、客户等

地位相同，主动打电话者挂

看对象讲规矩，到什么山上唱什么歌

上排座轿车哪位为上(一般阵亡)

社交场合:主人开车，副驾驶座(最不安全位)。太太在场，居其后排公务接待:后排右座(方便)

贵宾位置:司机后面(最安全)

商务礼仪是商务人员的通行证

大陆“无酒不成席”。主人开瓶贵点的酒，我有数别人没数。当然不能说:“喝过没,～这么好的酒”于是咂咂嘴巴说:好酒就是好酒，但是太贵了。一口三百几，简直是喝金子～

但有人就是260，提醒他他还说“老金，你踢我干嘛,还非要

服务生用中国特色的农民喝法整血碧。要是平时加冰块，我也不会说什么，反正喝不死。反正傻、大傻、特傻。

不要有敌对情绪，不说是什么要说为什么～

梅奥理论:处理好人际关系是工作中第一能力

业务能力是立足之本，交际能力是可持续发展能力

不交际鄙视神就是兽，言下之意不是人。

科技是第一生产力是企业家政治家对国家人民的要求，DELL讲关系是第一生产力

关系包括:

1、政府关系PR

2、新闻界关系:我们看到的是经过筛选的信息，零晨四点才播负面消息还可以说是为了“第一时间“。

3、社区关心:拉拉老大**手，说说心里话。否则天天献血和守街道秩序。

4、伙伴关系:同行同事

5、内部关系:张哥李姐层次不高;上下有别，长幼有序。内求团结外求发展。

做人要爱惜、快乐、享受每一天。

北京女人73。6岁，男人71。2岁。

人生后几十年走下坡路，前二十年模糊状态，精华就在25--55，也就1万来天。我也满腹委屈，和老婆孩子说他们不佩服我，和同事朋友说被点死穴，和父母说加重他们负担也解决不了问题

凡说“不想活”的都不死。

常想一二，想的开人士十九不快，常想一二。生逢盛世，稳定和受人尊重的职业，好的家庭。

你觉得幸福就能传递出去。

不赞成离退休的住在一起:老张不在了，老王不在了，老刘也快了～

女人爱听的话

第一句“我爱你”前提是她也爱你。她爱你，你送石头，她说“那是他送的石头，他送的哦～”否则你把自己送给她，她也不要～

要大胆勇敢反复的告诉她，女人需要这种肯定和鼓励。

女人比男人会享受生活:要人陪陪逛街。乐趣不在买在逛。乐在折磨服务生陪说话，内容不重要。你不陪别人陪你就亏了～

女人死的早的都是没机会宣泄的。

丁客家族:女人不爱刷碗，是因为爱你才刷碗。你要推开厨房门，几米开外，用若有若无的声音说:看到你还象十五年前那么可爱。女人的头发上都长眼睛，这样非得给你刷一辈子。

第二句“你很漂亮”。女人要爱得微观。

女人好这口，弄弄鼻子眼睛头发，骗过保安。问你意见时，一律说好看。否则出

门再换一个还是花你的钱。另外，老婆漂亮说明男人有实力。

你要在第一时间第一地点，大胆肯定，反复表扬～否则敌人发现就危险了～

远看头近看脚不远不近看中腰。

和不解风情的人相处:你围他转他问“转什么,”你甩头，他问你“是不是头疼,”你告诉他你换了个发型，他问你“多少钱,”(微观博士)，你降价说80，他说在下面只要4元。

不懂特别的爱给特别的你，不能算经济帐要算感情帐。

内强素质，外强形象。

该讲不讲没教养，不该讲你讲装洋蒜，说不定骂你冒充儿子下一代～让座在夫妻间不操练。

初次交往要体现水平，以后知道了就越随便越好～

不要当众整理服饰:松裤，领带，挽库，剔牙(有身份的都不做这些掏垃圾箱“动作

正规场合穿裙子最正式

1、不是不短，而是不能穿黑皮裙。职业服装，不是说你是不是真皮，不要不划一套拳。

2、不光腿:双包鞋把易磨的前后都包住。我们是图凉快，另外袜子(内衣)贵不穿不破省～

3、可识别标志:三截腿。术语叫恶意分割。

不能在裙子下加健美裤，静脉曲张。

公众交往:个体代表整体

异**往把握分寸:使用尊称保持距离，男人害怕被抬，下不来。你要叫我阿昆，那么谁怕谁，你骚扰我～

咖啡杯中勺子是没事找事的，不靠不立不放，应在侧。除非对

方问:你看我这人怎样,装没听见，然后用勺子搅拌，化解汹涌来势，再扯其他。不要一勺一勺吃，还带个兰花指。你看他傻，他还说味道好～

外国接礼物马上拆开看，中国“一出门就看，而且全家一起讨论，讨论多少钱”

男人穿西装高水准三要求:

1、三色原则:全身不要超过三个色系，尽量少，但别完全一样。否则我也成咖啡了。

范文四：国际商务礼仪英文教程

导语:还在为了解国际商务礼仪而烦恼，教学生却寻

找不到资料?下面小编就为你整理出来两篇国际商务礼仪英

文教程。

《国际商务礼仪英文教程一》

HANDSHAKE HISTORY OF HANDSHAKING

meanings of handshaking In sports or other competitive activities it is also done as a sign of good sportsmanship.

Its purpose is to convey trust, balance, and equality.

In business Shaking hands is considered the standard

greeting in business situations.

FOR LOVERS FOREVER LOYALTY LOVE And

TOGETHER MODERN CUSTOMS REJECTIONdo not

Generally, it is considered inappropriate, if not outright insulting to the initiator side, to reject a handshake without good reason (such as an injured right hand).

FIRM HANDSHAKING It is generally expected in Western culture that a handshake should be firm.

Weak handshakes are sometimes referred to as 'limp' or 'cold'.

In some Oriental countries (such as Turkey or the Arabic-speaking Middle East), handshakes aren't as 'strong' as in America and Europe.

Consequently, a grip which is too firm will be considered as rude.

In Turkey outside business situations, shaking hands is not the standard greeting among men.

In casual non-business situations, men will less likely shake hands and among women hardly at all.

Kissing each other on the cheek twice is a more common practice In Europe England When people meet with each other the first time,they usually shake hands instead of hugging.

While on the banquet,guests often shake hands with each other to show respect France In the social occasions,people used to shake hands with the guests.

When shaking hands with women,remember that lady first.

And women may keep their gloves while shaking hands but not men.

Russia Acquaintances cannot shake hands when meeting.

It is considered bad luck to shake hands over the threshould of the doorstep When shaking hands DOS ? Smile to others ? With moderate hard DONT'S ? Not more than three seconds ? Not to wear gloves ? Uncrossed shakehands ? Not to talk while shaking hands Both hands or right hand Softly and kindly Firmly and strongly Shake hands with a woman Shake hands with a senior TIPS Shake hands with a partner Shake hands with a good friend Shake

hands with a woman Men usually wait for women to offer their hand before shaking.

back Shake hands with a senior back Shake hand with your partner POLITE CONFIDENT

COMFORTABLE back Shake hands with your good friends back Thank you so much 何坚婷 Members of our team

《国际商务礼仪英文教程二》

Business Gift-giving Around the World 武汉大学何

坚婷 Abstract: Nowadays, gifts are playing as an important role in international business relations.

But different countries have different customs of gift-giving.

The paper gives some details about how to make a good business gift-giving in many countries around the world.

Key words: significance, different cultures, comparative of business gift-giving Introduction 1.

Significance of Gift-giving in Business First of all, in international business dealings, appropriate gift-giving can not only fully show the enterprises culture and academic spirits, but also promote each other's friendship.

And then, gift-giving can show people's congratulations, condolences and thanks to others.

At the same time, it is also an emotional investment,

reducing the emotional distance between people and being conductive to people's communication.

Different Cultures' View on Gifts Before we start to talk about how to make a good business gift-giving, let's give a view upon different counties in the world, knowing that how the people in different cultures treat the gifts.

The first one is America! In America, people like the practical and peculiar gifts very much.

For example, if you could give them some small gifts with unique styles or ethnic characteristics, such as the faked terracotta warriors and horses, they will be very happy.

American people treat the snails and horseshoe as the mascot.

When you present some gifts to them, remember not to make the number of gifts singular, and you should be attention to the packaging.

In addition, packaging gifts, do not use black paper, because the black in American eyes was unlucky color.

Also, gifts should pay attention to the business end of the conversation.

In the UK, people don't like the gifts that are very expensive.

It will be taken as a bribe if you give them some precious gifts.

Gifts like premium chocolate, a two bottles of wine , and flowers would be a good choice.

Do remember that not to present gifts printed with company flag.

Also, remember not to send the lily, because it means death.

In France, people are very romantic, so they usually like the artistic and intellectual gifts very much, such as picturesque, art albums, and small crafts.

If you are invited to a French people's house for a dinner, remember to take a few pieces of fresh flowers without bundling with you, but the chrysanthemums must be excluded, because chrysanthemums are only used at funerals in France.

In Russia, people like to treat the guests with bread and salt to show their friendship and respect.

They like to receive gifts that are brand name, such as a LEVIS jeans, regardless of the level of the value of gifts.

But do not give money to people, because it will be considered as charity and insults.

In Japan, people think that gifts represent peoples' true mind.

For the Japanese, the ceremony of gift giving is more important than the objects exchanged.

While you give them some flowers, the flowers should not be white, as these are associated with death.

Also, avoid giving gifts with even numbers of components, such as an even number of flowers in a bouquet.

Four is an especially inauspicious number, never give four of anything.

In Saudi Arabia, people are very hospital, but you are not expected to bring any gift when invited into a Saudi home.

Arab traders generally presente expensive gifts to others, but also would like to receive the same valuable in return.

Do not present used items to them, not so as wine and gifts with animal patterns on it.

It is considered a violation of their privacy to give the wifes of Arabs gifts.

范文五：国际商务礼仪英文版

Business Gift-giving Around the World

武汉大学何坚婷

Key words: significance, different cultures, comparative of business gift-giving

Introduction

1.Significance of Gift-giving in Business

First of all, in international business dealings, appropriate gift-giving can not only fully show the enterprises culture and academic spirits, but also promote each others friendship.

And then, gift-giving can show peoples congratulations, condolences and thanks to others. At the same time, it is also an emotional investment, reducing the emotional distance between people and being conductive to peoples

communication.

2.Different Cultures View on Gifts

Before we start to talk about how to make a good business gift-giving, lets give a view upon different counties in the world, knowing that how the people in different cultures treat the gifts. The first one is America!

In the UK, people dont like the gifts that are very expensive. It will be taken as a bribe if you give them some precious gifts. Gifts like premium chocolate, a two bottles of wine , and flowers would be a good choice. Do remember that not to present gifts printed with company flag. Also,

remember not to send the lily, because it means death.

In France, people are very romantic, so they usually like the artistic

and intellectual gifts very much, such as picturesque, art albums, and small crafts. If you are invited to a French peoples house for a dinner, remember to take a few pieces of fresh flowers without bundling with you, but the chrysanthemums must be excluded, because

chrysanthemums are only used at funerals in France. In Russia, people like to treat the guests with bread and salt to show their friendship and respect. They like to receive gifts that are brand name, such as a LEVIS jeans, regardless of the level of the value of gifts. But do not give money to people, because it will be considered as charity and insults.

In Japan, people think that gifts represent peoples true mind. For the Japanese, the ceremony of gift giving is more important than the objects exchanged. While you give them some flowers, the flowers should not be white, as these are associated with death. Also, avoid giving gifts with even numbers of components, such as an even number of flowers in a bouquet. Four is an especially inauspicious number, never give four of anything.

considered a violation of their privacy to give the wifes of Arabs gifts.

3.How to Make a Good Gift-giving

As we have discussed about the different cultures attitudes toward gift-giving, Im going to list the way to make a good gift-giving in different countries around the world.

First, we should know about the four elements of gift-giving, thus gifts, means, time and place.

To tell it in detail, lets have a look on some countries that may provide us some useful information.

In America, business gifts are discouraged by the law, which allows only a $25 tax deduction on gifts. So, it is important for you to

choose a good time to present gifts, the time when you arrive or when you leave America is OK. When you visit a home, it is not necessary to take a gift, however ,it is always

appreciated. You may take flowers, a plant, or a bottle of wine. Take care, if you wish to give flowers, have them sent ahead so as not to burden your hostess with taking care of them when you arrive. And personal gifts such as perfume or clothing are inappropriate for women.

In the UK, gifts are not part of doing business. Rather than giving gifts, it is preferable to invite your hosts out for a meal or a show.

In France, it is not a good idea to give a business gift at your first encounter. For thank-yous, send at least a note, the day after you were invited to a dinner. Of cause, you can send flowers or a basket of fruit if you like. To be romantic is necessary.

choose a good time, you will make a good impression on your friends with the wonderful gifts. In Japan, gift giving is very common. Business gifts absolutely must be given at midyear and at year end. They are often given at first business meetings. Usually, Japanese do not open gifts directly once receiving them. If they do, they will be restrained in their appreciation. This does not mean that they do not like what you have given. When choosing gifts, imported goods and electronic product are fine.

In Saudi Arabia, every Saudi who must broker or approve a

篇二:国际商务礼仪论文How to make first impression

Assignment 2

A Cross-cultural Study of How to make a good

first impression

Name:

Students No:

Major:

Mobile phone:

Hello everyone! I’m——. Today, our topic is How to make

a good first impression. The first impression is the first impression two strangers meet formation, is a preliminary

evaluation by observation on the other side of the dress, speech, manners and so on to each other. The first impression of the whole impression formation play a decisive role, it is often after intercourse according to. So, whether to leave others a good first impression. Often determines the success or failure of communication with others. So, in todays lecture, we will focus on how to make a good first impression profound?

Persons appearance don’t decide, but depends entirely on

their own

character expression was most incisive. Vulgar action is always boring. For example in France: social occasions to meet with the guests, generally to shake hands for ceremony. Yung women are often subjected to curtsy, French certain social class a kiss on the hand is also quite popular, but Shi kissing hand, mouth should not come into contact with her by the hand, nor kiss gloved hand, not kissing in public places; do not kiss the girls hand.

Dell Carnegie in six suggestions how to win friends and influence people a book is to make a good first impression:

? To be a patient listener, to encourage others to talk about his own. ? Smile.

? Mention the name of others.

? Talk with others interested in the topic.

? Feel he is very important to let others sincere way.

? Be genuinely interested in other people. before talking to after thinking, clear expression, rhythm, not too fast, intonation should speak in measured tones, and the aesthetic feeling of music. Look pleased with oneself make gestures, such as unsightly adjoins action should be avoided.As everyone knows, Britain is a country, polite, pay attention to cultivation. Meeting of elders, superiors and not familiar with title, title, and in other names preceded by that title, lady, lady, Mr. or miss. Between friends and acquaintances commonly known. They met for the first time people shake hands, smile and say: hello!

arrogant, say yes and mean no, or to avoid being seen, full of twists and turns, or to ask questions, gossipy and meddlesome will damage the image and the atmosphere of communication. Learn to listen. Americans

generally cheerful, sociable, not to stick at trifles. The first meeting is not necessarily shake hands, sometimes just smile, or a wave of (Hi, acquaintances will say Hey! Up! Whats?.) choosing the partner, will often begin to pay attention to

those who looked beautiful, but if we want to keep the good interpersonal relationship and communication object, we can only choose those has important significance in our view of value. The Brazilian enthusiasm, bold, frank, honest. In contact with Brazilian, you will not feel cold, feel rejected, you can talk with the Brazilian relaxed, take ones ease, even will soon become bosom friends, and you can feel the Brazilian with a childlike playful strength and loose habits.

But often the shy, afraid of people, a lot of people are just passive communication. Psychologists have found that people cannot take the initiative to contact, there are three main reasons:

Since found out the reason, we have an antidote against the disease. You can exercise their own from the following three aspects:

1. some easy questions or comments on your side, easy happening; attract the attention of the other party.

2. Self-introduction is a key social. Active right, have a style of ones own self introduction, often give a good

impression on the left. For example, the famous opera writer Wei Mingling is not high, said a man. But he avoided to never, but often in public to ridicule the way to introduce yourself: I Binapolun shorter, with Lu Xun Cao Yu; repeated measurement, no effort to play a gun, conditional touch pen, and then took up the text.

the basic psychological needs. In order to attract the attention of the other party, active praise is very useful.

people.

References:

1.《Carnegies Complete Books of Success》--Carnegie

(USA)

篇三:商务礼仪英语Bisiness Etiquette

A Study on International Commercial Etiquette and Its Significance

商务礼仪及其意义研究

CONTENTS

(TIMES NEW ROMAN 小三号加黑加粗)

INTRODUCTION????????????????????.1

CHAPTER ONE ABCCCCCCCC?????????????. 7

1.1 Abc???????????????????????. 7

1.2 Abc ???????????????????????.8

1.3 Abc????????????????????.???.9

CHAPTER TWO ABCCCCCCCC?????????????11

2.1Abc???????????????????????. 11

2.2Abc ???????????????????????12

2.3Abc???????????????????????.13

CHAPTER THREE?

CHAPTER FOUR?

CONCLUSION?????????????????????.

REFERENCES?????????????????????

内容摘要

当今世界，各国之间交流频繁，礼仪之论不再局限在国内，

而成了国际交往需要重视的问题。同时，不可否认的是因为

各国价值观念，文化，历史背景的不同，在礼仪实践中也存

在差异。没有一个统一的标准，这些差异，只有一些约定俗

成的东西，大家都基本认同，在交往中共同遵守。所以从事

国际交流，国际商务的人，不论是政治，经济，文化，军事

哪个领域，对这些礼仪都要熟悉。

国际商务和涉外工作也已经不再是少数人的专利，而是成

为越来越多人的职业选择。在这个“以人为本”的时代，如何

在跨文化的交流中，尽可能地尊重他人，又充分维护自己的

尊严，是一项非常重要而具有挑战意义的事情，而国际商务

礼仪就是市场竞争和国际商务大环境中人们必备的一门知

识。

本文对商务礼仪进行了明确的界定,对商务礼仪的内容与

归属、特征与原则、功能与操作进行了系统的阐述,较为详细

地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及

柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意

义。

Abstract

Nowadays different nations communicate frequently. Etiquette is becoming an important issue, which is not confined only in the domestic affairs. At the same time, the values vary from nations to nations, so does the practice of etiquette. There is not an acknowledged standard and it is only a set of established rules which are obeyed by all the people. Therefore, a business man should be famil

iar with all the protocols in all fields, such as politics, economics, and culture and military.

International business is no longer the privilege of the minority of people. More and more people prefer to go into business. In the era of human-oriented society, how to

respect others and maintain one’s dignity becomes a

challenge. International business etiquette is the basic knowledge which should be applied in the competition in the international business environment. .

INTRODUCTION

Business communication and business etiquette

In an era of globalization, understanding the basics of etiquette and protocol that is, the type of behavior that others expect of you in both informal and formal settings—is

an important skill. It can instill an individual with confidence to handle almost any situation in any culture and allow a businessperson t concentrate on the deal at hand rather than worrying about such distractions as which fork to use or which hand to use for passing food. Without an understanding of the basics of etiquette and protocol, you

risk coming off as a boorish Neanderthal. You may even put your company’s image at risk or risk potential failure in the formation of key business relationships that are vital to global s

uccess. Finally, a well-honed sense and appreciation of local customs etiquette and protocol can make you stand out in a competitive global market.

In order to comprehend the International Commercial Etiquette, we should find out the full contents of its activities.

Just as its name implies, the International Commerce indicates that there is only one purpose of commercial activities, that is, to realize, increase and convert the value. One sales its goods to the other to realize the market value of this production, at the same time, the value is increased in this process, therefore, the seller gains some profits, which will be conversed into the value form needed in the next commercial campaign, no matter it is cash, products or service, thus, makes preparation of the following commercial activity.

International Commercial is based on the approbation and reception of each other’s trade motivations between the

bargainers. Especially nowadays, this kind of activity is an

action in which both sides are voluntary and almost without any force to press on. Besides, this kind of commercial activity goes along under the condition of free trade all over the world. Therefore, in the atmosphere of international commerce, the traders have the same quality, intent and environment, as well as three

CHAPTER ONE

ABC

CONCLUSION

Increased globalization has been one of the most important developments in the

past decade. The Internet has been instrumental in accelerating the growth of business across borders. The ability to effectively conduct business with trading partners around the world is essential in the twenty-first century. Savvy companies view the development of international business etiquette and communication skills as a strategy to distinguish their company from competing firms. One business educator has cautioned, Being closely attuned to the orientations of diverse trading partners is an increasingly important advantage in the highly competitive global marketplace, where only the very best thrive. Colleges and

universities have responded to this need by integrating international perspectives into the curricula. Business schools in particular have worked to internationalize the curriculum, partially through the expansion of international business communication courses. Even student clubs have recognized the need for enhanced understanding of other cultures, sponsoring popular business etiquette dinners and workshops on global business protocol.

Proper etiquette in today’s business world goes well

beyond basic table manners( they are, after all, a given in most cultures) and common courtesies (allowing an esteemed colleague or superior to precede you through a doorway, for example). Think of all the elements that go into making a first impression. The list is lengthy. There is your manner of dress, your professional appearance, the color of your dress or tie, your body language, handshake, posture, amount of eye contact on introduction, where you put your hands, how you accept a business card and how you present yours as well as the actual content of the card-and you haven’t even

sat down to begin talks.

Regardless of the culture, proper etiquette means maintaining your own values while respecting those of

others. It does not mean slavishly following the ritua

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