范文一:雅典娜的品牌故事
雅典娜的品牌故事
1.品牌的起源(起源的时间,起源于何处,起源于什么样的环境,)
2.品牌的文化内涵(贵族&上层社会&爱情,要表达的是怎样的一种红酒文化,主张的是那样的一种生活方式,杯子的做工怎么样,)
3.品牌的发展历史(从创始到现在的各种大事)
4.品牌的广告语(主要体现品牌的内涵)
要想为产品塑造价值,就要找到品牌故事的基因,是传奇的,神秘的,惊艳的,还是别的什么风格的。依云强调的就是它的天然、均衡、纯净的品质。你的品牌的基因在哪里呢
大牌供参考:
1.Riedel是世界上最富盛名的酒杯专业制造厂。公元1756年,Riedel家族在奥地利创立了他的第一座工厂,距今已有二百多年的历史。每年,Riedel生产100万支以上人工吹制的水晶杯以及300万支以上机器吹制的水晶杯。全部产品畅销世界各地,可以说有喝葡萄酒的地方,就有Riedel玻璃杯。
波尔多杯
对酒杯的功能的研究,世上无人比得上Riedel,它为每一款酒研究并设计专用的杯子,形状大小都有根有据。Riedel已是全世界最富盛名的专业酒杯领导品牌。不管是优雅精致的造型、清亮透明的外观、细致灵巧的杯脚与杯座、以及纤薄的外壁,都令品味人士竞相追逐。
2. RCR皇家水晶(ROYAL CRYSTAL ROCK),是意大利生产的享誉全球的著名水晶玻璃品牌,意大利本土第一品牌,占全球水晶玻璃制品产量的60%。 RCR水晶全部由世界著名设计师合作设计,曲线、奢华、典雅、晶莹、璀璨和尊贵,其出众的品质和精湛的工艺,是各类酒席、宴会上彰显品位的不二选择。RCR主要的产品包括餐桌用品、礼品和家具装饰系列,分别为无铅水晶和含不溶于水氧化铅24%的水晶系列,纯净透明,艺术美观。
RCR是文明全球的销售意大利家居用品和礼品的公司,具有悠久的历史和世界领先的工艺水平。晶莹剔透的水晶玻璃简洁精致的设计出各种形状的产品。当琥珀色的香槟,沿着流线的线条,缓缓流入精心设计的酒杯犹如一件优雅的艺术品。RCR精湛的工艺带给您更高贵纯净的享受,为您优雅简约的生活添加独特的亮点。无论是家庭使用还是送人都是不错的选择,陈列在酒柜中更是夺人眼球。
3. Zwiesel Kristallglas AG
德国赫赫有名的专业玻璃与水晶集团Zwiesel Kristallglas AG,旗下分为以机器吹制杯品为主的Schott Zwiesel,以及以手工吹制杯品为主的Zwiesel 1872两大品牌。
产品最大特色在于杯壁轻薄、表面透明光滑、且质地坚固耐用。尤其号称配方中含有一种独特的氧化钛成分,使玻璃本身特别有韧性,据说即使连最精细的手工吹制杯品,也可经得起洗碗机的洗涤,与一般公认需得小心呵护以免破损的Riedel恰成鲜明对照。
最知名、杯型品项最齐全的分别为Zwiesel 1872旗下的Enoteca、Schott Zwiesel旗下的Diva两系列。
其中,Enoteca的红酒杯就分为法国“勃艮第” 与“勃艮第一级酒庄”、“顶级波尔多”、“博若莱”、意大利“基安蒂”、西班牙“里奥哈”等不同产区使用的杯型。
4. Spiegelau
成立于1521年、位于德国水晶重镇Passau的Spiegelau,也是极具知名度的水晶品牌。
据传,其原本为Riedel的OEM厂商,所推出的酒杯形制一般认为与Riedel极为相似,且价格相对平易许多,故而颇受入门级酒客的青睐。旗下商品分为手工吹制与机器吹制两个项目,项下再细分为多个系列。
手工吹制部分以Grand Palais系列款式较多;机器吹制方面则以Vino Grande系列较为完整,不仅有勃艮第、波尔多、基安蒂等产地区分,甚至还推出较年轻的白葡萄酒、以及Magnum (容量约为2/5加仑)大瓶装红酒专用的杯子,十分有趣。
5. Christofle
Christofle 同样也文章来源华夏酒报是法国皇室级的知名水晶、餐瓷品牌。
应全球性的葡萄酒风潮,也推出了造型、弧度均有讲究的The Vinea Oenology Wine
Collection系列专业品酒杯组。
但品项并不多,共分为勃艮第、波尔多、介于前二者间的试酒杯以及白兰地杯等四款。
范文二:雅典娜 的故事 英文
Good morning, everyone. Today we are going to introduce a very famous goddess, Athena.
And we are going to tell two stories about Athena, who was the virgin goddess of arts, craft, and war.
I wonder, how many stories do you know about Athena?
Now, we will tell you an interesting story between Athena and a mortal girl, Arachne.
Arachne had attained such wonderful skill in the arts of weaving and embroidery.
One would have said that Athena had taught her, but she denied. Athena heard this and displeased.
One day, Athena assumed the form of an old woman and went and gave Arachne some friendly advice. But Arachne looked at the old dame with anger. She said she was not afraid of the goddess and let Athena try her skill. Athena dropped her disguise standing confessed. Then they had a competition. When Arachne was about to win the competition, Athena could not forbear to admire, yet felt indignant at the insult. She struck the web with her shuttle and rent it in pieces; she then touched the forehead of Arachne and made her feel her guilt and shame. She could not endure it and went and hanged herself. Athena pitied her and at last transformed her into a spider.
Next, let me tell you the competition between Athena and Poseidon. Here is the outline of the story.
Story between Athena and Poseidon
How the name of Athens came in to being
Our comments on the story
Athena competed with Poseidon to be the patron deity of Athens, which was yet unnamed, in a version of one founding myth. They agreed that each would give the Athenians one gift and that the Athenians would choose the gift they preferred.
Poseidon struck the ground with his trident and a spring sprang up; this gave them a means of trade and water —Athens at its height was a significant sea power,
defeating the Persian fleet at the Battle of Salamis— but the water was salty and not
very good for drinking. So the people there didn’t like the gift that Poseidon gave
them. Athena, however, offered them the first domesticated olive tree, which means peace and friendship.
The Athenians (or their king, Cecrops) accepted the olive tree and with it the patronage of Athena, for the olive tree brought wood, oil, and food. As a result, Athena won the competition.
For Athena won the competition between her and Poseidon, so Athens was awarded to her as a prize of the contest. Therefore, Athens got its name from goddess Athena.
Ok, that’s all about our presentation, thank you for your attention.
范文三:双语故事-雅典娜的神像
双语故事:雅典娜的神像
Palladium
雅典娜的神像
When Ilus had first built his new seat,the city of Troy, he
prayed Zeus to show some sign of blessing for it( His prayer was
heard,and a wooden image of Pallas- A-thena fell from heaven to within the walls of the city( Known as the Palladium, the statue
afforded the city safety and protection( At religious meetings of
the goddess it was carried through the city streets amid joys and songs of praise(
当伊拉斯最初建造特洛伊城时,他祈求宙斯赐福于这座城
市。宙斯听到祈求后,一尊木制的智慧雅典娜像从天堂落到了城
墙里。人们将它称作雅典娜神像。这尊木像担任着保卫和看守城
市的任务。在祭神的宗教仪式中,它在欢快的气氛和赞美的歌声
中被抬着走过城市的所有街道。
After the flames of war had spread for ten years before the walls of Troy, a prophet foretold that Troy could never be expected to fall as long as the Palladium was treasured by itspeople (In order
to steal it out,Odysseus and Diomedes slipped into the capital one night indisguise ,known to none but Hellen(The bad woman took
out them to He cuba, the queen of Troy, at whose feet Odysseus
immediately bowed down and asked formercy(The queen granted
their request,and with the help of Helen,they successfully brought the image back to the Greek camp at dawn(
在特洛伊建成之前,战火已弥漫了十年。一位预言家说:只
要雅典娜的神像受人民的爱戴,特洛伊城就永远不会衰灭。为了
将神像偷出城,一天夜里奥德修斯和狄俄墨德斯乔装改扮潜入首
都,这一切只有海伦知道。这个可恶的女人把他们介绍给特洛伊
皇后赫克犹巴。奥德修斯立刻跪倒在她的面前乞求怜悯。皇后答
应了他们的要求,在海伦的帮助下,他们在拂晓的时候成功地带
着雕像回到希腊营地。
Later it was said that Aeneas got hold of it and carried itwith
him to his new land,where it was Preserved together with the goddess‘ fire(
据说后来埃弥斯得到了雕像并带着它到了自己的新领地。木
像和神火一起被保存在这块土地上。
范文四:希腊神话雅典娜的故事 英语故事-[希腊神话]雅典娜
导读:就爱阅读网友为您分享以下“英语故事-[希腊神话]
雅典娜”的资讯,希望对您有所帮助,感谢您对92to.com的
支持!
[希腊神话]雅典娜
Athena
On one occasion Zeus suffered a bad headache(All the gods,
including Apollo,the god of medicine
,had tried uselessly to offer an effective
treatment
(Then the father of gods and men asked
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Hephaestus to open his head(This the god of the fire did(To
the wonder of all the Olympians,a goddess,well-grown and
full-armed,came out of Zeus' head(The goddess was
giving off light and splendor. She was Athena,goddess of
wisdom and knowledge and patroness of Athens
(
The story of Athena becoming patron goddess of Athens concerns the struggle between the goddess and Poseidon(When the city of Athens was first built by a Phoenician
,both Poseidon and Athena competed for the honour of naming it(It was then agreed that whoever offered the most useful object for men would become the patron of the city(Poseidon struck the ground with his trident and produced a horse,whereas Athena had an olive tree
to present,a symbol of peace and plenty(As the horse was
regarded as struggle and sorrow, Athens was named after
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the goddess,who soon took the city under her
protection( Athena was the goddess of arts and crafts
and woman' s handiwork(She was so skilled with her
hands that she tolerated no challenge to her skill in this respect ( A Lydian maid,Arachne by name,did not seem
to think much of Athena's skill,for she frequently
talked big
that she could beat the goddess if she had the chance to do so(The goddess was quite angry( Dressed up as an old
woman,she went to advise Arachne to be modest(But the
ignorant crafts woman
bravely asked the goddess herself to come down and compete with her(At this the goddess took off her disguise and accepted the competition. The two women immediately set about making different designs(
While the goddess worked on the story of her rivalry with Poseidon,Arachne began to make a delicate web(When
both pieces were finished,Arachne saw,to her surprise,that
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she had been beaten,for the goddess' design was infinitely better(She felt so shamed that she tied a piece of
silk to hang herself(But Just before she breathed her last breath the goddess changed her into a spider and let her
weave forever(
有一次,宙斯得了严重的头痛症。包括药神阿波罗在内的所
有山神都试图对他实施一种有效的治疗,但结果都是徒劳
的。众神与人类之父宙斯只好要求火神赫斐斯托斯打开他的
头颅。火神那样做了。令奥林波斯山诸神惊讶的是:一位体
态婀娜、披坚执锐的女神从裂开的头颅中走了出来,光彩照
人,仪态万方。她就是智慧与知识女神雅典娜,也是雅典的
守护神。 雅典娜成为雅典的守护神的传说和女神与波塞冬
之间的争斗有关。当雅典首次由一个腓尼基人建成时,波塞
冬与雅典娜争夺为之命名的荣耀。最后达成协议;能为人类
提供最有用东西的人将成为该城的守护神。波塞冬用他的三
叉戟敲打地面变出了一匹战马。而雅典娜则变出了一棵橄榄
树和平与富裕的象征。因战马被认为是代表战争与悲伤,因
此雅典就以女神的名字命名。女神很快将该城纳入她的保护
之中。
雅典娜是艺术、工艺和妇女手工之神,双手灵巧,无法忍受
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别人的挑战。一位名叫阿瑞克妮的莉迪亚族少女,似乎瞧不起雅典娜
的本领,并常吹嘘如有机会定能击败女神雅典娜。一气之下,女神装扮成一位老妇,劝告阿瑞克妮应谦虚一些。但那位愚昧无知的女手艺人,竟勇敢地向她发出挑战。女神卸去伪装,接受了挑战。两位妇女立刻着手创作各自的作品。女神设计的图案叙述了她与波塞冬争斗的故事,而阿瑞克妮则编织了一张精细的网。之后,阿瑞克妮吃惊地发现自己输了,因女神的作品要好得多。她感到非常羞耻,便用一根丝线自缢。但在咽气之前,女神将她变成了一只蜘蛛,让她永远地编织。
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范文五:双语故事-雅典娜
双语故事:雅典娜
Athena
雅典娜
On one occasion Zeus suffered a bad headache(All the gods,
including Apollo,the god of medicine,had trieduselessly to offer an effective treatment(Then the father of gods and men asked Hephaestus to open his head(This the god of the fire did(To the
wonder of all the Olympians,agoddess,well-grown and full-armed,
came out of Zeus‘ head(The goddess was giving off light and splendor. She was Athena,goddess of wisdom and knowledge and patroness of Athens(
有一次,宙斯得了严重的头痛症。包括药神阿波罗在内的所
有山神都试图对他实施一种有效的治疗,但结果都是徒劳的。众
神与人类之父宙斯只好要求火神赫斐斯托斯打开他的头颅。火神
那样做了。令奥林波斯山诸神惊讶的是:一位体态婀娜、披坚执
锐的女神从裂开的头颅中走了出来,光彩照人,仪态万方。她就
是智慧与知识女神雅典娜,也是雅典的守护神。
The story of Athena becoming patron goddess of Athensconcerns the struggle between the goddess and Poseidon(When the city of Athens was first built by a Phoenician,
both Poseidon and Athena competed for the honour of naming it(It
wasthen agreed that whoever offered the most useful object for
men would become the patron of the city(Poseidon struck the
ground with his trident and produced a horse,whereas Athena had
an olive treeto present,a symbol of peace and plenty(As the horse
was regarded as struggle and sorrow, Athens was named after the
goddess,who soon took the city under her protection(
雅典娜成为雅典的守护神的传说和女神与波塞冬之间的争
斗有关。当雅典首次由一个腓尼基人建成时,波塞冬与雅典娜争
夺为之命名的荣耀。最后达成协议;能为人类提供最有用东西的
人将成为该城的守护神。波塞冬用他的三*戟敲打地面变出了一匹
战马。而雅典娜则变出了一棵橄榄树——和平与富裕的象征。因
战马被认为是代表战争与悲伤,因此雅典就以女神的名字命名。
女神很快将该城纳入她的保护之中。
Athena was the goddess of arts and craftsand woman’
shandi work(She was so skilled with her hands that she toleratedno challenge to her skill in this respect(A Lydian maid,Arachne by
name,did not seem to think much of Athena‘s skill,for she
frequently talked bigthat she could beat the goddess if she had the chance to do so(The goddess was quite angry(Dressed up as an old
woman,she went to advise Arachne to bemodest(But the ignorant
crafts womanbravely asked the goddess herself to come down and compete with her(At this the goddess took off her disguise and accepted the competition. The two women immediately set about
making different designs(While the goddess worked on the story of her rivalry with Poseidon,Arachne began to make a delicate web(When both pieces were finished,Arachne saw,to her
surprise,that she had been beaten,for the goddess’ design was
infinitely better(She felt soshamed that she tied a piece of silk to hang herself(But Just before she breathed her last breath the goddess changed her into aspider and let her weave forever.
雅典娜是艺术、工艺和妇女手工之神,双手灵巧,无法忍受
别人的挑战。一位名叫阿瑞克妮的莉迪亚族少女,似乎瞧不起雅
典娜的本领,并常吹嘘如有机会定能击败女神雅典娜。一气之下,
女神装扮成一位老妇,劝告阿瑞克妮应谦虚一些。但那位愚昧无
知的女手艺人,竟勇敢地向她发出挑战。女神卸去伪装,接受了
挑战。两位妇女立刻着手创作各自的作品。女神设计的图案叙述
了她与波塞冬争斗的故事,而阿瑞克妮则编织了一张精细的网。
之后,阿瑞克妮吃惊地发现自己输了,因女神的作品要好得多。
她感到非常羞耻,便用一根丝线自缢。但在咽气之前,女神将她
变成了一只蜘蛛,让她永远地编织。